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The Truth About New AI
A collection of expert views on the impact of new AI on the CPG industry
![Helen Merriott](https://dragonflyai.co/hs-fs/hubfs/image%20129%201%20(12).png?width=306&height=348&name=image%20129%201%20(12).png)
An opportunity to reset CPG
Helen Merriott, SVP, EMEA & APAC Industry Lead Consumer Products, Publicis Sapient
![Simon Sikorski](https://dragonflyai.co/hs-fs/hubfs/image%20129%201%20(11).png?width=285&height=346&name=image%20129%201%20(11).png)
The AI Flame
Simon Sikorski, CEO, Craft Worldwide
"The AI fire is burning hot and if you don't know how to handle it, you will be burned".
![Ina Bagociute-Zutautiene](https://dragonflyai.co/hs-fs/hubfs/image%20129%201%20(10).png?width=285&height=346&name=image%20129%201%20(10).png)
AI is not here to destroy our lives
Ina Bagociute-Zutautiene, Head of Futures, Insights & Emerging Technology, MOJ
![Robert Zuidgeest](https://dragonflyai.co/hs-fs/hubfs/image%20129%201%20(9).png?width=285&height=346&name=image%20129%201%20(9).png)
Are we reliving the dotcom bubble?
Robert Zuidgeest, Head of Marketing, Bij, NLZIET
"These opportunities have the potential to transform entire industries".
![Shane Gallwey](https://dragonflyai.co/hs-fs/hubfs/image%20129%201%20(8).png?width=285&height=346&name=image%20129%201%20(8).png)
Indisputable Potential
Shane Gallwey, Head of Ventures, Guinness Asset Management
"AI can make some businesses obsolete and not all the business we back will be on the right side of this".
![Jo Vertigan](https://dragonflyai.co/hs-fs/hubfs/image%20129%201%20(7).png?width=285&height=346&name=image%20129%201%20(7).png)
Jottings on AI
Jo Vertigan, MD, Obidos Consulting
"Let's embrace this brave new world. But it's early days, we need to tread carefully".
![image 129 1 (6)](https://dragonflyai.co/hs-fs/hubfs/image%20129%201%20(6).png?width=285&height=346&name=image%20129%201%20(6).png)
Defined by our understanding
Jen Clinehans, Founder, Choice Hacking
"The businesses that gain an advantage in the coming years will be those who understand that AI isn't about replacing people".
![image 129 1 (5)](https://dragonflyai.co/hs-fs/hubfs/image%20129%201%20(5).png?width=285&height=346&name=image%20129%201%20(5).png)
The inevitable rise of 'Meh'
Sagar Joglekar, Ph.D. Machine Learning Scientist, Expedia Group
"In the end, AI is a tool to do great things, but the one who wields decides how it shall be remembered by history".
![image 129 1 (4)](https://dragonflyai.co/hs-fs/hubfs/image%20129%201%20(4).png?width=285&height=316&name=image%20129%201%20(4).png)
![image 129 1 (3)-1](https://dragonflyai.co/hs-fs/hubfs/image%20129%201%20(3)-1.png?width=285&height=316&name=image%20129%201%20(3)-1.png)
![image 129 1 (2)](https://dragonflyai.co/hs-fs/hubfs/image%20129%201%20(2).png?width=285&height=316&name=image%20129%201%20(2).png)
AI - Let's Go!
Johnny Aldred, Consultant Editor
"So what will it look like, when AI takes over? How will we know? Impossibly perfect androids with seductive voices, who won't take no for an answer?"
![Severine Tarayre](https://dragonflyai.co/hs-fs/hubfs/image%20129%201-1.png?width=285&height=316&name=image%20129%201-1.png)
How will AI leave it's mark on CPG
Severine Tarayre, Consumer Insights Director
"If you don't encounter the works Artificial Intelligence once in your day, you live in a cave."
![Simon Gill](https://dragonflyai.co/hs-fs/hubfs/image%20129%201%20(3).png?width=285&height=316&name=image%20129%201%20(3).png)
Democratising the Creative Process
Simon Gill, EVP Global Client Business Transformation, MRM
![Toby Richards](https://dragonflyai.co/hs-fs/hubfs/image%20129%201%20(1)-1.png?width=336&height=413&name=image%20129%201%20(1)-1.png)
The Rebirth of AI
Toby Richards, Planning Director, Once Upon a Time
"I believe AI will shape the future by constantly changing our relationship with AI and how we will work together"
![Alex Meisl](https://dragonflyai.co/hs-fs/hubfs/image%20129%201.png?width=336&height=413&name=image%20129%201.png)
We are all doomed
Alex Meisl, Co-Founder, Grey Hair Works
"You do not rise to the level of your goals, you fall to the level of your systems."
![Steve King](https://dragonflyai.co/hs-fs/hubfs/Group%2048097336.png?width=319&height=393&name=Group%2048097336.png)
It's Finally Here
Steve King, CEO, Black Swan Data
"It turns out with AI, as with everything in life, we are responsible for creating the future. If we take time to understand, in detail, and stand up for how we use for AI we can forge an incredible future. If we don't, stand by to be absorbed."