--- title: The Truth About New AI description: A series of expert essays on the impact of AI on the CPG and FMCG industry --- # The Truth About New AI A collection of expert views on the impact of new AI on the CPG industry ![Helen Merriott](https://dragonflyai.co/hs-fs/hubfs/image%20129%201%20(12).png?width=306&height=348&name=image%20129%201%20(12).png) ## An opportunity to reset CPG **Helen Merriott, SVP, EMEA & APAC Industry Lead Consumer Products, Publicis Sapient** [ Read Now ](https://dragonflyai.co/truth-about-new-ai-helen-merriott?hsLang=en-gb) ![Simon Sikorski](https://dragonflyai.co/hs-fs/hubfs/image%20129%201%20(11).png?width=285&height=346&name=image%20129%201%20(11).png) ## The AI Flame **Simon Sikorski, CEO, Craft Worldwide** "The AI fire is burning hot and if you don't know how to handle it, you will be burned". [ Read Now ](https://dragonflyai.co/truth-about-new-ai-simon-sikorski?hsLang=en-gb) ![Ina Bagociute-Zutautiene](https://dragonflyai.co/hs-fs/hubfs/image%20129%201%20(10).png?width=285&height=346&name=image%20129%201%20(10).png) ## AI is not here to destroy our lives **Ina Bagociute-Zutautiene, Head of Futures, Insights & Emerging Technology, MOJ** [ Read Now ](https://dragonflyai.co/truth-about-new-ai-ina-bagociute-zutauiene?hsLang=en-gb) ![Robert Zuidgeest](https://dragonflyai.co/hs-fs/hubfs/image%20129%201%20(9).png?width=285&height=346&name=image%20129%201%20(9).png) ## Are we reliving the dotcom bubble? **Robert Zuidgeest, Head of Marketing, Bij, NLZIET** "These opportunities have the potential to transform entire industries". [ Read More ](https://dragonflyai.co/truth-about-new-ai-robert-zuidgeest?hsLang=en-gb) ![Shane Gallwey](https://dragonflyai.co/hs-fs/hubfs/image%20129%201%20(8).png?width=285&height=346&name=image%20129%201%20(8).png) ## Indisputable Potential **Shane Gallwey, Head of Ventures, Guinness Asset Management ** "AI can make some businesses obsolete and not all the business we back will be on the right side of this".  [ Read Now ](https://dragonflyai.co/truth-about-new-ai-shane-gallwey?hsLang=en-gb) ![Jo Vertigan](https://dragonflyai.co/hs-fs/hubfs/image%20129%201%20(7).png?width=285&height=346&name=image%20129%201%20(7).png) ## Jottings on AI **Jo Vertigan, MD, Obidos Consulting** "Let's embrace this brave new world. But it's early days, we need to tread carefully". [ Read Now ](https://dragonflyai.co/truth-about-new-ai-jo-vertigan?hsLang=en-gb) ![image 129 1 (6)](https://dragonflyai.co/hs-fs/hubfs/image%20129%201%20(6).png?width=285&height=346&name=image%20129%201%20(6).png) ## Defined by our understanding **Jen Clinehans, Founder, Choice Hacking** "The businesses that gain an advantage in the coming years will be those who understand that AI isn't about replacing people". [ Read Now ](https://dragonflyai.co/truth-about-new-ai-jen-clinehens?hsLang=en-gb) ![image 129 1 (5)](https://dragonflyai.co/hs-fs/hubfs/image%20129%201%20(5).png?width=285&height=346&name=image%20129%201%20(5).png) ## The inevitable rise of 'Meh' **Sagar Joglekar, Ph.D. Machine Learning Scientist, Expedia Group** "In the end, AI is a tool to do great things, but the one who wields decides how it shall be remembered by history".   [ Read More ](https://dragonflyai.co/truth-about-new-ai-sagar-joglekar?hsLang=en-gb) ![image 129 1 (4)](https://dragonflyai.co/hs-fs/hubfs/image%20129%201%20(4).png?width=285&height=316&name=image%20129%201%20(4).png) ## Is AI innovation going to be productive? **Jamie Qiu, MD & Founder, Studio Zao**     [ Read Now ](https://dragonflyai.co/truth-about-new-ai-jamie-qiu?hsLang=en-gb) ![image 129 1 (3)-1](https://dragonflyai.co/hs-fs/hubfs/image%20129%201%20(3)-1.png?width=285&height=316&name=image%20129%201%20(3)-1.png) ## Personalised Nutrition & Improved Wellbeing **Ian Maskell, Founder, Pecorino Group** [ Read Now ](https://dragonflyai.co/truth-about-new-ai-ian-maskell?hsLang=en-gb) ![image 129 1 (2)](https://dragonflyai.co/hs-fs/hubfs/image%20129%201%20(2).png?width=285&height=316&name=image%20129%201%20(2).png) ## AI - Let's Go! **Johnny Aldred, Consultant Editor ** "So what will it look like, when AI takes over? How will we know? Impossibly perfect androids with seductive voices, who won't take no for an answer?" [ Read Now ](https://dragonflyai.co/truth-about-new-ai-johnny-aldred?hsLang=en-gb) ![Severine Tarayre](https://dragonflyai.co/hs-fs/hubfs/image%20129%201-1.png?width=285&height=316&name=image%20129%201-1.png) ## How will AI leave it's mark on CPG Severine Tarayre, Consumer Insights Director "If you don't encounter the works Artificial Intelligence once in your day, you live in a cave." [ Read Now ](https://dragonflyai.co/truth-about-new-ai-severine-tarayre?hsLang=en-gb) ![Simon Gill](https://dragonflyai.co/hs-fs/hubfs/image%20129%201%20(3).png?width=285&height=316&name=image%20129%201%20(3).png) ## Democratising the Creative Process **Simon Gill, EVP Global Client Business Transformation, MRM **   [ Read Now ](https://dragonflyai.co/truth-about-new-ai-simon-gill?hsLang=en-gb) ![Toby Richards](https://dragonflyai.co/hs-fs/hubfs/image%20129%201%20(1)-1.png?width=336&height=413&name=image%20129%201%20(1)-1.png) ## The Rebirth of AI **Toby Richards, Planning Director, ****Once Upon a Time** "I believe AI will shape the future by constantly changing our relationship with AI and how we will work together" [ Read Now ](https://dragonflyai.co/truth-about-new-ai-toby-richards?hsLang=en-gb) ![Alex Meisl](https://dragonflyai.co/hs-fs/hubfs/image%20129%201.png?width=336&height=413&name=image%20129%201.png) ## We are all doomed **Alex Meisl, Co-Founder, Grey Hair Works** "You do not rise to the level of your goals, you fall to the level of your systems." [ Read Now ](https://dragonflyai.co/truth-about-new-ai-alex-meisl?hsLang=en-gb) ![Steve King](https://dragonflyai.co/hs-fs/hubfs/Group%2048097336.png?width=319&height=393&name=Group%2048097336.png) ## It's Finally Here **Steve King, CEO, Black Swan Data ** "It turns out with AI, as with everything in life, we are responsible for creating the future. If we take time to understand, in detail, and stand up for how we use for AI we can forge an incredible future. If we don't, stand by to be absorbed." [ Read Now ](https://dragonflyai.co/truth-about-new-ai-steve-king?hsLang=en-gb) ### Ask the Experts [ Go Back ](https://dragonflyai.co/ask-the-experts-new?hsLang=en-gb) [![logo-inline-on-light](https://dragonflyai.co/hubfs/logo-inline-on-light.svg) ](https://dragonflyai.co/?hsLang=en-gb) Dragonfly AI is a predictive analytics platform designed to help you improve the quality and effectiveness of your creative across any format, channel and market. ![1710936663506](https://dragonflyai.co/hs-fs/hubfs/1710936663506.jpeg?width=1114&height=445&name=1710936663506.jpeg) ![Finalist - 2023 UK National Innovation Awards](https://dragonflyai.co/hs-fs/hubfs/Finalist%20-%202023%20UK%20National%20Innovation%20Awards.png?width=2000&height=2000&name=Finalist%20-%202023%20UK%20National%20Innovation%20Awards.png) ![world-food2](https://dragonflyai.co/hs-fs/hubfs/world-food2.png?width=546&height=457&name=world-food2.png) © Copyright Dragonfly Technology Solutions 2026 - [** ](https://open.spotify.com/show/4GjySY1P4Is9gE4rubFdwd) - [** ](https://www.instagram.com/dragonflyai_co) - [** ](https://www.linkedin.com/company/dragonflyai-co/) - ![](https://px.ads.linkedin.com/collect/?pid=2750561&fmt=gif) ![websights](https://ws.zoominfo.com/pixel/626ba4abd21a75001278f9b1)