MAD//Fest was BOLD

This incredible event brought over 15,000 brands and agencies together, how happy are you that you were one of them?

The Best Bits

Tui’s data-driven approach to understanding and capturing audience attention
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Nicolas Elshout
Digital Media Director
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Tui’s data-driven approach to understanding and capturing audience attention
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Tati Lindenberg
VP Marketing
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Creative disruption for bigger impact across digital shelf
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Steve King
CEO
Frame
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Hannah Skardon
Digital Capabilities Director
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How to use creativity to disrupt brands and businesses for growth
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Matt Watson
ECD
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Seizing the moment: How Uber captures attention
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Paul Wright
Head of Advertising
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Thanks for the Memories

Reckitt x Dragonfly AI
The Dragons
Panel talk
ecommert on stage
PepsiCo x Dragonfly AI
MAD//Fest

Dive deeper

The future of marketing with Procter & Gamble and Logitech
The future of marketing with Procter & Gamble and Logitech
Why are attention metrics the future of advertising
Why are attention metrics the future of advertising?
Which trends and technologies are shaping the CPG industry
Which trends and technologies are shaping the CPG industry?
Arla and Mars United Commerce talk about personalization driven by data
Arla and Mars United Commerce talk about personalization driven by data
Arla and Mars United Commerce talk about personalization driven by data
Uber and Marketreach debate digital depth vs traditional trust
Building customer-centric experiences with AI
Building customer-centric experiences with AI
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Insights for a bigger creative impact?

Dragonfly AI is a creative testing platform that predicts attention on visual assets.

  • 1.
    Want to sanity check a design before splashing the cash?
  • 2.
    Need to clarify which 3 designs make it to the table down from 30?
  • 3.
    Have to make a decision and don’t trust your gut to do it?
  • 4.
    That’s what Dragonfly is for