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Checkout our Latest Insights

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Get the pack right first – everything else is downstream

Every conversation I have with a CPG marketing team eventually splits into three separate conversations: packaging, digital media, and...
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The science behind Dragonfly AI: a London AI success story

London's AI sector raised $9.4bn in the first half of 2026 alone – 98% of all UK AI investment in that period, according to Tracxn's UK AI...
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The problem with measuring emotional response in advertising

Every creative review ends the same way: someone says an ad 'feels right', everyone nods, and the campaign goes live. Emotion is treated as...
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Attention isn't a judgement call – so why are brands still guessing?

More than half of e-commerce product pages score ‘mediocre or worse’ on usability – 52% on desktop, rising to 62% on mobile and 64% in-app...