Predict what your customers see first, improve conversion rates across all sales channels. Request a demo with one of our specialists.
Trusted by
Trusted Science
Haleon and Dragonfly AI share a devotion to science, both brands are supported by a team of scientists who consistently work to improve offerings and capabilities.
Dragonfly AI’s biological model is based on over 10 years research from world leading scientists at Queen Mary University of London in the field of Visual Perception and mathematical models for visual processing. Offering unique insights into human visual attention in the first 1-2 seconds before individual human biases kick in.
Attention Metrics
Insights to optimize in store
and on shelf
1
Hotspots
The current Haleon users rely heavily on Hotspots. This feature measures whether attention is directed to intended elements. It highlights good use of attention and indicates distractors as well.
2
Areas of Interest
Analyze the data is specific areas. Key elements can be assessed individually so that every aspect of the packaging aligns with the messaging the brand is working on getting across.
3
In context
Being able to predict how packaging will perform in a retail environment is such an important asset. Before you make any costly decisions, you can vet the design and ensure the predicted attention is directed in the best ways for your brands.
4
Visual Hierarchy
Calculate how closely your desired hierarchy matches the actual hierarchy of the areas you’ve created.
Deep Human Understanding
Dragonfly AI is an entirely self-service platform that your team can actively utilize from day one. Your dedicated success manager will make sure that your team takes full advantage of everything the platform has to offer. We offer the human aspect which supports and compliments the data insights.
What do our clients say
We created a dialogue and thought leadership which would not have been possible without a tool like Dragonfly AI. We’re excited about rolling this out across other divisions.
Connor Smyth
Whyte & Mackay
At Optopus we used Dragonfly AI during the creation process of mobile-ready hero images. Dragonfly AI emulates the behaviour of the human brain; to analyse e-Content in the way a person browsing a website would. This shows us whether the content is communicating what it needs to and whether the messaging is clear. Thanks to MRHI, brands that have placed their trust in Optopus have managed to increase sales by up to 40%.
