--- title: Iconic Creative Quality for Heineken | Dragonfly AI description: You’re passionate about your customers which is why how you speak to them should hit the sweet spot for them every time they engage with your creative. image: https://dragonflyai.co/hubfs/dragonfly_2022/image/lp_hero.jpg --- # Iconic Creative Quality for Heineken You’re passionate about your customers which is why how you speak to them should hit the sweet spot for them every time they engage with your creative [ Book a demo ](https://dragonflyai.co/abm-heineken#) ## Creative production validated by data Select List - [![](https://5087986.fs1.hubspotusercontent-na1.net/hubfs/5087986/dragonfly_2022/image/Attention%20icon.svg) Share of Attention ](https://dragonflyai.co/abm-heineken#nav1) - [![Probability icon](https://5087986.fs1.hubspotusercontent-na1.net/hubfs/5087986/dragonfly_2022/image/Probability%20icon.svg) Probability of Perception ](https://dragonflyai.co/abm-heineken#nav2) - [![](https://5087986.fs1.hubspotusercontent-na1.net/hubfs/5087986/dragonfly_2022/image/Context%20Analytics%20icon.svg) Areas of interest ](https://dragonflyai.co/abm-heineken#nav3) ## Share of Attention Visualise which designs are more or less likely to draw the attention of an audience in real time. Invest creative energy into designs that will perform. ## Probability of Perception Across multiple hotspots, measure the likelihood of creative being seen by your audience. ## Areas of interest Precisely define your exact areas of interest and extract insights that are highly relevant, data driven and tailored to Heineken’s brand goals. ## Data-driven agility in your creative ecosystem See how Dragonfly can support Sanofi play to win [ Book a demo ](http://google.com/) ## 60% increase in incremental sales linked to instore promos ### Creative Quality Dragonfly AI will give your team the tools to ensure creative quality every time. Data infused decisions mean your message will land effectively. Let customers open Heineken’s world in the most engaging way. ![Creative-img](https://dragonflyai.co/hs-fs/hubfs/dragonfly_2022/image/Creative-img.png?width=637&height=496&name=Creative-img.png) ### Data Validation Creativity is subjective, Dragonfly AI gives your team the power to validate every decision with data. This ensures consistency in quality. ![Data Validation](https://dragonflyai.co/hs-fs/hubfs/Data%20Validation.png?width=1021&height=1108&name=Data%20Validation.png) ### Agility at Scale Heineken is an international drinks industry leader with a global revenue of just under 20 billion euros (2021). The ability to move quickly and easily with creative launches is critical. Dragonfly AI gives you the ability to endlessly pre-test with the click of a button. ![Agility-img](https://dragonflyai.co/hs-fs/hubfs/dragonfly_2022/image/Agility-img.png?width=565&height=476&name=Agility-img.png) ![Trusted img 1](https://dragonflyai.co/hs-fs/hubfs/dragonfly_2022/image/Trusted%20img%201.png?width=347&height=347&name=Trusted%20img%201.png) ## Passion for our Customers’ Success The training you will receive from our customer success team puts the power in your hands so that you can navigate the tools with confidence. It is also important that you connect with a human expert who will support you in your continued experience with Dragonfly. The data does most of the leg work but the explanation, support and understanding comes from our reliable team. ![Trusted img 2](https://dragonflyai.co/hs-fs/hubfs/dragonfly_2022/image/Trusted%20img%202.png?width=363&height=362&name=Trusted%20img%202.png) ![polygon-pink](https://dragonflyai.co/hubfs/polygon-pink.svg) ### Trusted by world's biggest brands ![Diageo](https://dragonflyai.co/hs-fs/hubfs/dragonfly_2022/image/diageo.png?width=150&height=33&name=diageo.png) ![Coca-Cola_logo 1](https://dragonflyai.co/hs-fs/hubfs/Coca-Cola_logo%201.png?width=200&height=65&name=Coca-Cola_logo%201.png) ![suntory](https://dragonflyai.co/hs-fs/hubfs/suntory.png?width=300&height=93&name=suntory.png) ![william-grant 1](https://dragonflyai.co/hs-fs/hubfs/william-grant%201.png?width=200&height=115&name=william-grant%201.png) ![Pernod_Ricard_logo_2019 1](https://dragonflyai.co/hs-fs/hubfs/Pernod_Ricard_logo_2019%201.png?width=200&height=74&name=Pernod_Ricard_logo_2019%201.png) ![Bacardi-Logo-Black 1](https://dragonflyai.co/hs-fs/hubfs/Bacardi-Logo-Black%201.png?width=200&height=47&name=Bacardi-Logo-Black%201.png) ## Book a 15-minute demo Predict what your customers see first, improve conversion rates across all sales channels. Request a demo with one of our specialists. 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