Iconic Creative Quality for Heineken

Creative production
validated by data

Select List

Share of Attention
Probability
of Perception
Areas of
interest

Share of Attention

Visualise which designs are more or less likely to draw the attention of an audience in real time.

Invest creative energy into designs that will perform.

Probability
of Perception

Across multiple hotspots, measure the likelihood of creative being seen by your audience.

Areas of
interest

Precisely define your exact areas of interest and extract insights that are highly relevant, data driven and tailored to Heineken’s brand goals.

Data-driven agility in your
creative ecosystem

See how Dragonfly can support Sanofi play to win

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Creative Quality

Dragonfly AI will give your team the tools to ensure creative quality every time. Data infused decisions mean your message will land effectively. Let customers open Heineken’s world in the most engaging way.

Data Validation

Creativity is subjective, Dragonfly AI gives your team the power to validate every decision with data. This ensures consistency in quality.

Agility at Scale

Heineken is an international drinks industry leader with a global revenue of just under 20 billion euros (2021). The ability to move quickly and easily with creative launches is critical. Dragonfly AI gives you the ability to endlessly pre-test with the click of a button.

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Passion for our
Customers’ Success

The training you will receive from our customer success team puts the power in your hands so that you can navigate the tools with confidence. It is also important that you connect with a human expert who will support you in your continued experience with Dragonfly.

The data does most of the leg work but the explanation, support and understanding comes from our reliable team.