Predict what your customers see first, improve conversion rates across all sales channels. Request a demo with one of our specialists.
Fast Multivariant Creative Testing
Pernod Ricard is built on establishing human connection. Elevate the human experience with creative intelligence.
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We promise to empower your team with instant data feedback.
This will give them the tools to increase share of attention in store, on advertising, out of home signage and displays.
Understanding where attention is going will help Pernod Ricard’s global brands stand out in competitive environments.
How is it better than eye tracking?
Eye tracking is run off a static set of data, whereas our algorithm simulates the bottom-up processing approach that humans use to perceive visual information.
It predicts the areas and elements that are likely to attract attention at first glance.
Does it give you a definitive score?
Yes. The platform identifies which areas are forecast to attract the most attention with numbers so you can easily see what uplift you get from strategic optimization.
Is the algorithm universal?
The algorithm focuses on the initial surveillance phase before personal interest, experience and task play a significant role. It is universal across humans regardless of demographics.
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Why Creative Testing?
Every creative decision you make regarding signage, isolated backdrops for retail, posters, in store and more can be validated by unbiased data. Our AI algorithm mimics the human brain’s response to visual stimuli, showing you exactly what will grab your audience’s attention and what won’t.
Pernod Ricard teams are currently focused on optimizing in store with multivariant testing that can be used in early-stage development. They want to understand where the attention is going and make even better displays.
What’s next?
We’d love to show you how the platform works for your specific testing needs. Book a demo with one of our experts and we will show you how it predicts attention on your creative.
The Pernod Ricard team currently leans on the following features mostly
1
Attention Maps
Visualize where attention is going when your audience looks at your creative.
Quickly identify what works and what doesn’t with the hot red to cool blue color gradient.
2
Areas of interest
Analyze and report on your individual key elements within an image. Score these with attention metrics which provide empirical data about how your viewers will interact with your asset.
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3
Power Factor Score
This tells you how well your region is performing in relation to its size – on a scale of 0 to 5. It ensures your chosen areas are standing out in a scene by grabbing a greater share of attention.
What do our clients say
We created a dialogue and thought leadership which would not have been possible without a tool like Dragonfly AI. We’re excited about rolling this out across other divisions.
Connor Smyth
Whyte & Mackay
At Optopus we used Dragonfly AI during the creation process of mobile-ready hero images. Dragonfly AI emulates the behaviour of the human brain; to analyse e-Content in the way a person browsing a website would. This shows us whether the content is communicating what it needs to and whether the messaging is clear. Thanks to MRHI, brands that have placed their trust in Optopus have managed to increase sales by up to 40%.
