Creative testing with AI – What does good look like?

From more traditional approaches to cutting edge AI testing, how do CPG brands predict the effectiveness of their creative work?

The experts

Carlotta Costanza

Head of Creatives and Performance Director

Alex Townsend

Cluster Brand Manager

Insights from traditional creative testing including the reliance on post-campaign analysis

How to effectively blend data insights with human creativity, what that will look like for your workflow

The value of pre-flight testing and how this contributes to a roadmap for optimization

Insights from traditional creative testing including the reliance on post-campaign analysis

as we ask leading experts to share their insights on creative testing with AI – what does good look like?