Frequently Asked Questions: Creative Effectiveness with Dragonfly AI

Dragonfly AI helps teams maximise creative effectiveness by predicting how real people will respond — not just whether they'll notice (attention), but also whether they'll remember (memory) and how they'll feel (emotion). Our patent-backed, scientifically grounded approach provides fast, actionable guidance across formats and markets to improve commercial outcomes. Current creative insights cover attention, memory and emotion; with persuasion and comprehension coming soon. These 5 drivers work like links in a chain, influencing one another.