--- title: About us - Dragonfly AI description: AI that works cohesively with your team in the design process to empower more effective decision-making. --- # In the beginning there was science... Originally the algorithm was a simple (but not so simple) recognition tool that understood changes. The AI was integrated for reaction time changes so that humans could benefit from a more optimal process. It organically evolved into the study of robot attention driven by a human framework. It was starting to get exciting but we still didn’t know where this would end up. 2011 The algorithm evolved and could now deliver information about visual processing. This was more than a casual sashay into AI, this was biologically driven predictive analytics that worked with humans. The development of this meant that a few critical steps took place: - A prototype app was built in partnership with the Queen Mary University of London. - We started investigated design navigation analysis. - The focus on attention meant that we were now pioneers in this tech. 2013 Dragonfly AI was made official! Now the fun could really begin...the leadership team was being put together and plans for the future were put in motion. 2018 The tech evolved and began to predict gaze path and strive for insights that had an end user focus. It was time to go to market... By 2019, it was ready to go to market in a much bigger way and we received our first investment. 2019 We started hiring our team Dragonfly AI took on our chief scientist, sales VP and client director full time. The start to the thriving team you see today. 2020 More investment = more talent With heads in place for R&D, sales and customer success it was time to establish teams for product, marketing and finance as well. The R&D and CS teams took on more members too. 2021 Brand new feature, Chrome Extension is launched We launched our chrome extension, allowing real-time analysis of online customer journeys 2021 £3 million series A funding secured As a result of the exciting funding, it was time to scale! Our exceptional team grew by 10 across the marketing, product, customer success and finance teams. 2022 Brand new feature, contexts is launched! Dragonfly AI now have a comprehensive algorithm that predicts attention for visual assets in any environment. 2023 ## Our Vision Be the leading creative intelligence platform for amplifying global brand performance. ![vision_img](https://dragonflyai.co/hs-fs/hubfs/dragonfly_2022/image/vision_img.png?width=694&height=796&name=vision_img.png) ## Our Mission To empower global brands to make insight-driven decisions with creative intelligence in real time. ![Group 48096347](https://dragonflyai.co/hs-fs/hubfs/Group%2048096347.png?width=482&height=342&name=Group%2048096347.png) We strive to ## Innovate We foster a culture of innovation – we are challenging creative conventional testing with cutting-edge AI technology. We strive to ## Be insightful Being insightful is more than just having knowledge and expertise. We believe it's about curiosity, creativity and a determination to go beyond the boundaries of creative intelligence. We strive to ## Empower We empower creative teams to make data informed creative decisions with technology that works for you. We collaborate with you to elevate your overall performance; the power is always in your hands. We strive to ## Be friendly We are humans. Sure, we love AI, but we're are approachable, friendly people, and we love collaborating with our customers. We strive to ## Innovate We foster a culture of innovation – we are challenging creative conventional testing with cutting-edge AI technology. Follow us on [LinkedIn ](https://www.linkedin.com/company/dragonflyai-co/?isFollowingPage=true)and get your daily dose of insights on creative intelligence! ![Rectangle 4635](https://dragonflyai.co/hs-fs/hubfs/Rectangle%204635.png?width=214&height=105&name=Rectangle%204635.png) ![Group 48096398](https://dragonflyai.co/hs-fs/hubfs/Group%2048096398.png?width=58&height=61&name=Group%2048096398.png) ##### Dragonfly AI Creative performance prediction for global brands [ Follow ](https://www.linkedin.com/company/dragonflyai-co/?isFollowingPage=true) ## Take a deep dive into our toolkits to see how it works [ Our Platform ](https://dragonflyai.co/platform?hsLang=en-gb) ![Group 48096347](https://dragonflyai.co/hs-fs/hubfs/Group%2048096347.png?width=482&height=342&name=Group%2048096347.png) #### CASE STUDIES See all [![case_study-hero](https://dragonflyai.co/hs-fs/hubfs/case_study-hero.png?width=1079&height=735&name=case_study-hero.png) ](https://dragonflyai.co/resources/case-studies/global-pharma?hsLang=en-gb) Performance Cpg ## [7% Growth in Global-Pharma Client Toothpaste](https://dragonflyai.co/resources/case-studies/global-pharma?hsLang=en-gb) Our Global-Pharma client used data-informed insights to change shop displays for improved performance across their products [ Read more ](https://dragonflyai.co/resources/case-studies/global-pharma?hsLang=en-gb) [![optopus-banner-img](https://dragonflyai.co/hs-fs/hubfs/optopus-banner-img.jpg?width=1380&height=773&name=optopus-banner-img.jpg) ](https://dragonflyai.co/resources/case-studies/optopus?hsLang=en-gb) Consumer behaviour ## [40% Increase in Sales for Shopping and Retail Tech Agency Optopus](https://dragonflyai.co/resources/case-studies/optopus?hsLang=en-gb) Leading online shopping and retail tech agency, Optopus helps brands increase their sales using an arsenal of tools. They wanted to replace intuition based decision-making with data informed insight. [ Read more ](https://dragonflyai.co/resources/case-studies/optopus?hsLang=en-gb) [![Group 48096628](https://dragonflyai.co/hs-fs/hubfs/Group%2048096628.png?width=600&height=600&name=Group%2048096628.png) ](https://dragonflyai.co/resources/case-studies/beiersdorf?hsLang=en-gb) Consumer behaviour ## [Data Drives faster decision making - Beiersdorf Health Care](https://dragonflyai.co/resources/case-studies/beiersdorf?hsLang=en-gb) Hansaplast, Elastoplast and CURITAS relied on data insights to make decisions about their brand relaunch for increased visual saliency [ read more ](https://dragonflyai.co/resources/case-studies/beiersdorf?hsLang=en-gb) [![logo-inline-on-light](https://dragonflyai.co/hubfs/logo-inline-on-light.svg) ](https://dragonflyai.co/?hsLang=en-gb) Dragonfly AI is a predictive analytics platform designed to help you improve the quality and effectiveness of your creative across any format, channel and market. ![1710936663506](https://dragonflyai.co/hs-fs/hubfs/1710936663506.jpeg?width=1114&height=445&name=1710936663506.jpeg) ![Finalist - 2023 UK National Innovation Awards](https://dragonflyai.co/hs-fs/hubfs/Finalist%20-%202023%20UK%20National%20Innovation%20Awards.png?width=2000&height=2000&name=Finalist%20-%202023%20UK%20National%20Innovation%20Awards.png) ![world-food2](https://dragonflyai.co/hs-fs/hubfs/world-food2.png?width=546&height=457&name=world-food2.png) © Copyright Dragonfly Technology Solutions 2026 - [** ](https://open.spotify.com/show/4GjySY1P4Is9gE4rubFdwd) - [** ](https://www.instagram.com/dragonflyai_co) - [** ](https://www.linkedin.com/company/dragonflyai-co/) - ![](https://px.ads.linkedin.com/collect/?pid=2750561&fmt=gif) ![websights](https://ws.zoominfo.com/pixel/626ba4abd21a75001278f9b1)