While many discuss marketing psychology and behavioral science on social media, only a handful possess genuine practical expertise in guiding brands such as McDonald's, AT&T, Starbucks, Adidas, and various global brands. Jen’s approach to applied psychology and behavioral science has been forged through practical experience, advanced study, and experimentation with billions of data points.

Ian Maskell, a visionary with over 30 years of unparalleled FMCG experience at industry giants Mars & Unilever, serves as CMO & general manager. He's been the driving force behind power brands like Ben & Jerry's, Snickers, M&M's, DOVE, Royal Canin, and Cornetto, steering them with masterful marketing strategies. With a PhD in Nutritional Biochemistry, his extensive work in food categories and global leadership roles has earned him pioneer status in food tech. In 2022, he founded Pecorino-Group, a pioneering marketing consultancy, and advises Accenture and innovative Martech startups, including DragonflyAI, StarseedAI, Yoplabs, and Standarde, deploying cutting-edge technology for competitive advantage. Ian is also a board member and passionate cyclist, viewing AI as a beacon of hope for positive change in our evolving world.

Steve King, CEO and Co-Founder of UK scale-up Black Swan, merges data science and software to predict consumer behavior trends using the SaaS platform Trendscope. Clients like PepsiCo, P&G, and United Airlines benefit from this innovation.

With a background in Cognitive Science, Steve applies tech, coding, and visualization skills to empower clients with transformative products, anticipating tomorrow's importance from data value.

Beyond Black Swan, Steve advises BT, participates in the Royal Mail advisory board, and aids the AI-driven charity White Swan, assisting patients with rare diseases.