Mastering the GenAI ecosystem
A visit to the Easter aisle makes one thing immediately apparent: this is a...
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Your knowledge hub
Blog posts, event details, news articles, guides and eBooks – we place all the visual intelligence content you need at your fingertips.
ai creative testing
Mastering the GenAI ecosystem
A visit to the Easter aisle makes one thing immediately apparent: this is a category driven by...
Follow our discussion on the topic of creative impact
Posts about AI Creative Testing:
The Digital Shell – Part 2: Competing for attention in the Easter aisle
A visit to the Easter aisle makes one thing immediately apparent: this is a...
The Digital Shell – Part 1: Designing for thumbnail performance
Britain buys between 80–90 million Easter eggs every year, which works out at...
From shelf confusion to shelf confidence: When insight actually changes the pack
Premium shelves are crowded, competitive, and full of choice. But in few...
Advent Calendars: Why Design Clarity Matters
Advent Calendars Are High-Stakes Creative Assets: Why Design Clarity Matters ...
Lifting the Lid: The Hidden Differences That Define True Marketing Effectiveness
In an era where every platform claims to optimise creative performance, the...
E-commerce Testing Beyond A/B: Faster Paths to Higher Conversions
A/B testing has acted as the comfort blanket of e-commerce for decades. Swap a...
The Best AI Tools for E-Commerce in 2025
AI is changing how e-commerce brands operate. The AI tools for e-commerce...
CRO Examples: Dragonfly AI in Action
Conversion rate optimization lives and dies by understanding customer...
CRO Tools and AB Testing Tools (Including AI Solutions)
If you're in marketing, you've probably heard it a million times: CRO and A/B...
The Future of Creative Optimization: Why Connectivity Is the Next Big Leap
In the past, creative optimization for CPG brands often meant iterating after...
Best Digital Asset Management Software: Top DAM Providers
In 2025, brands are producing more digital content than ever, including social...
The Ultimate Guide to Ad Testing
Advertising isn’t cheap, and the real cost of a bad ad goes far beyond just...
Is Eye Tracking the Key to Unlocking Hidden Consumer Behaviors in Real-Time?
For years, eye tracking technology has teased marketers with its potential to...
Best Product Information Management Software: Top 10 PIM Providers
How do you maintain consistent, accurate product information across a dozen...
The Ultimate Heatmap Guide: Make Smarter Design Decisions
Heatmaps are one of the most effective modern tools for understanding user...
How Neuromarketing Tools Create Effective Marketing Strategies
Ever wonder why some ads instantly connect while others fall flat? That’s where...
Dragonfly AI vs. BrainSuite: Which Creative Intelligence Tool Is Built for How Agencies Really Work?
The creative process is evolving quickly - and so are consumer expectations. ...
How to Test Creative Content in 30 Seconds Instead of 30 Days
When it comes to creative content, speed is everything. Trends come and go,...
What is Visual Intelligence Software? How AI Visual Analysis Works
We've all been there. You're scrolling through Instagram and suddenly stop on...
How Leading UK Retailers Are Using Creative to Capture Attention This Mother’s Day 2025
In the UK, Mother’s Day spending is forecast to hit £2.4 billion, a 5% increase...
Ecommerce Conversion Rate Optimization Guide
Your conversion rate defines your ecommerce success. It’s the percentage of...
Dragonfly AI vs Vizit: Which AI-Powered Creative Intelligence Platform is Right for You?
Optimizing creative assets for maximum consumer engagement has never been more...
The Art and Science of Visual Content: Driving Engagement and Results
Did you know that visuals can improve information retention by up to 65%,...
How Psychographics Help Marketers Create More Effective Visual Content
What if you could design content that feels like it was made for each of your...
Ensuring Creative Quality at Scale with AI
Marketing teams today are in a race against time. As digital platforms...
Ecommerce Engagement Strategies - Methods & Examples
Running an online store means competing with thousands of other retailers for...
Data-Driven Decision Making with Creative Intelligence
Now more than ever, marketing teams are under pressure to make smarter, faster...
Using Creative Intelligence to Rocket Campaign Success
In the crowded world of digital marketing, cutting through the noise has never...
Five Pricing Moves for CPG Brands During a Cost-of-Living Crisis
In today’s cost-of-living crisis, Consumer Packaged Goods (CPG) companies face...
25 Key Advertising Metrics All Digital Marketers Should Track
Did you know businesses spend over $600 billion annually on digital...
Can I test everything? A look at Dragonfly AI's versatile capabilities
Testing creative assets used to mean expensive focus groups or waiting weeks...
Why data-driven creative decisions outperform gut feel
Every brand wants their creative work to stand out and deliver results. Sure,...
Integrate Dragonfly AI seamlessly into your workflow for effortless creative optimization
Testing creative content used to be a guessing game. Whether you're working on...
Creative Out-of-Home Advertising
Out-of-home (OOH) advertising has come a long way. Gone are the days when it...
What Is Visual Communication? A Complete Guide to Understanding Its Power and Impact
Visual communication is everywhere—from the signs that guide us to the images...
Mastering Merchandising Principles for Retail Success
How can general merchandise stores stand out and keep attracting customers?...
Achieving Cohesiveness Across Brand Activation
Many retail brands look amazing on Instagram but fall flat in their actual...
Optimizing Ad Spend with AI for Higher ROI
Advertisers are turning to AI to squeeze more value from their ad budgets. AI...
The Role of AI in Crafting Winning A+ Content and Hero Images
Capturing shoppers' attention online is harder than ever. That's where A+...
Using AI-Powered Heatmaps to Optimize Website Design
AI-powered heatmaps are changing how we design websites. They provide more data...
Best Practices for Conversion Optimization in CPG Using Predictive Analytics
With endless choices and fragmented customer journeys, turning consumer...
How AI Boosts Conversion Rates with Predictive Attention Insights
Turning visitors into customers is the key to growth and success in e-commerce....
The Importance of Planograms in Retail
What is a planogram? A planogram is an essential detailed visual guide that...
How Predictive AI Enhances Visual Design for E-Commerce
AI is reshaping e-commerce, especially when it comes to visual design. As...
Predictive Heatmaps: Understanding Consumer Behavior
Global retail e-commerce sales have skyrocketed to an estimated$5.8 trillion...
What Is Human-Centered Design?
Human-centered design is a creative approach to problem-solving that...
The Importance of Visual Merchandising in Retail
Walk into any successful retail store, and you'll notice something beyond the...
Using AI To Optimize Your Retail Store Layout
Have you ever walked into a store and felt instantly disoriented, unsure of...
The Ultimate Guide to Retail Store Analytics
If you want to make sure your retail store is performing at its best,...
Using AI To Improve Customer Experience
Advancements in technology are offering companies opportunities to improve...
Streamlining CPG and Retail Workflows with Robotic Process Automation
Robotic Process Automation (RPA) is making a big splash in the business world,...
Designing for Conversions: Guide, Examples & Best Practice
Many websites are losing revenue. It’s not because they lack appeal, but...
Sustainability and Consumer Insights: What CPG Brands Need to Know
78% of consumers consider sustainability as a major purchase factor, which...
Insight-Driven Customer Journey Mapping for CPG
Customer journey mapping is broken. The old way of visualizing the path to...
What is Technology Integration? Exploring Its Role in AI-Driven Creative Effectiveness
77% of marketers are planning to increase their artificial intelligence (AI)...
Optimizing In-Store Advertising with Predictive Insights
Despite the rise of e-commerce, physical stores are far from extinct....
The Art and Science of Product Placement in Popular Culture
Lights. Camera. (Product) Placement. Have you ever heard of the actress...
A Guide to Grid Layouts in Web Design
Web designers spent years wrestling with the chaos of building functional yet...
A Guide to Mobile App Heatmaps
The average mobile in-app purchase conversion rate is around 13%. So,...
How is Predictive AI Transforming Industries?
Industrial sectors across the world have seen a transformative impact with the...
Steps to Overcome AI Adoption Challenges in Enterprises
Over 50% of companies with 5,000 or more employees have used AI, which has...
The Evolution of Data Visualization: What’s New and What’s Next?
If you’re thinking: “data visualization, what the heck is that?” you aren’t the...
Testing Your Way to Successful CPG Sponsored Campaigns
Have you noticed “paid post”, “sponsored”, or “promoted” appear when you’re...
Using Predictive AI to Craft Winning A+ Content and Hero Images
In the busy world of ecommerce advertising, how you present your products...
From Bricks-and-Mortar to Digital: Building a Comprehensive Omnichannel Commerce Plan
The world has witnessed a significant shift in the retail industry in recent...
The Power of Data Insights in Shaping Next-Gen CPG Products
The Consumer Packaged Goods (CPG) industry is rapidly growing. The leading...
Establishing Brand Loyalty with Creative Confidence
Brand loyalty is no longer a luxury in consumer packaged goods (CPG), where...
Building Customer-Centric Experiences in CPG with AI
The consumer packaged goods (CPG) industry is entering an exciting new era of...
Data-Led Creative Decision-Making for Market Leaders
Thriving in the highly competitive CPG industry can be challenging for...
Empowering CPG Professionals to Innovate Faster and Reduce Waste Through AI
How has the introduction of artificial intelligence (AI) not merely shifted but...
Retail Media Trends 2025 - Predictions for CPG Companies
The rise of retail media networks has been the biggest story in CPG marketing...
Effective Emotional Resonance in CPG Advertising
For the consumer-packaged goods (CPG) industry, it’s not enough to produce...
How AI is Transforming Creative Processes
Data analytics, software development, and marketing have experienced immense...
Master Emotional Complexity in CPG with AI Insights
In the competitive world of Consumer Packaged Goods (CPG), understanding...
Visualizing Data for Enhanced In-Store Experiences
Unique in-store brand experiences are now part and parcel of the experience for...
How AI and IoT Are Transforming Packaging Testing & Design
Packaging plays a huge role in how consumers perceive a product. Great...
Sustained Attention Secrets to Boost CPG Brand Visibility
Across the Consumer Packaged Goods (CPG) industry, capturing and maintaining...
A New Era of Creative Production in Consumer-Packaged Goods
The consumer-packaged goods (CPG) industry is entering a new era of creative...
The Evolution of Out Of Home Advertising: From Billboards to Digital Screens
The world of advertising moves significantly quickly and it is within highly...
The Many Ways to Measure the Impact of Emotions
It’s no secret that companies look to use all tools available to assess the...
Navigating Brand Salience in the Digital Age
As consumers drown in the endless scroll of digital content, having a salient...
How to Blend Creativity with Data for Impactful Advertising
Forget the old "mad men" days of advertising propped up by guesswork. Today's...
AI-Enhanced Creative Ads for CPG Brands
Integrating Artificial intelligence (AI) in advertising is a strategic...
Guide to Building a Robust Creative Testing Framework
Creative elements drive successful marketing and advertising campaigns,...
How are Shoppable Ads Redefining eCommerce?
Shoppable ads are starting to become commonplace, with a sweet little surge at...
What Is Digital Shelf Optimization? Strategies For Success
Digital shelf optimization is about making your products easier to find and...
A Step-by-Step Conversion Testing Framework for CPG Ecommerce Websites
Conversion rate optimization (CRO) can give consumer packaged goods (CPG)...
AI-Driven Digital Transformation in Retail
Is artificial intelligence (AI) disrupting or innovating the retail industry?
AI and Creative Collaboration: How Machines and Humans Co-Create
AI is hurtling through industries like wildfire and the creative industry is...
Why Insights Teams Need Visual Creative Testing in Today's Market
The best insights teams are at the forefront of trends, and they do this...
Shaping the Future of CPG Brands with Innovative Packaging Design
Consumers typically think of packaging as the final hurdle—the last bit before...
AI Creative Testing: Balancing Design Elements for Maximum Engagement
Balance in design refers to the distribution of visual elements to yield a...
AI–Powered Creative Production: Maximizing Creative Effectiveness in eCommerce
Your creative flair is what gets eyes on the prize. This is especially true in...
From Data to Dollars: Maximizing ROI with Heatmap Insights
In the world of advertising, eCommerce, and retail, common challenges like low...
What is Neuromarketing? - Ecommerce Neuromarketing with AI
It’s often the argument that when conducting market research, i.e., surveys,...
Breaking Barriers: Predictive Analytics & Personalization in CPG Advertising
In the shifting landscape of Consumer-Packaged Goods (CPG) advertising, where...
Enhancing Brand Loyalty with AI Customer Retention Strategies
Building a long-term healthy relationship with customers is at the heart of...
Effectively Optimize your AI Go-To-Market Strategy
Your campaign messages are so spot-on that they feel like a personal...
Predicting Attention for TikTok Advertising
Capturing the attention of your target audience in mere seconds is a formidable...
The Value of Retail Agility Driven by AI
Consumer behavior and market trends play a pivotal role in shaping the dynamics...
Optimizing the Digital Retail Experience
Digital retail technology is experiencing a massive boom, revolutionizing how...
How To Create Effective Visual Hierarchy
Visual hierarchy is an invaluable component of any successful design, be it a...
What Is Creative Automation - Guide, Benefits, Examples
Brands today find it extremely challenging to deliver personalized content that...
The Role of AI in CPG: Setting the Industry Up for the Future
The Consumer-Packaged Goods (CPG) market is growing by a CAGR of 3.5%. It is...
Why Predictive Analytics is Important
What is Predictive Analytics? Over the last 5 decades, predictive analytics...
Attention vs Awareness in a Busy Landscape
The digital age has given brands the ability to sell to anyone, anywhere. This,...
Evolution of Marketing in Analytics
Marketing has evolved over the decades. The impact, influence, and value...
Predictive Heatmap vs Descriptive - Which is Right for Your Website Analysis?
Heat maps provide a powerful insight into what happens when someone engages...
What is a Heatmap? How They Work, What They're Used For & Examples
Website heatmaps display website data in graphic form, usually represented by...
AI Eye Tracking Technology – What It Is And How It Works
If you’ve ever wondered what your eyes reveal about you, then you might want to...
The strategic balance of data and empathy for marketing success
The marketing landscape has undergone a seismic shift in recent years, matching...
How to Use AI in Design
Beauty is in the eye of the beholder, and there are countless design examples...
Top 5 Benefits of Heatmaps
AI-driven predictive visual analytics is changing the game, empowering brands...