The Ultimate Guide to Retail Marketing
Introduction: Retail Marketing Is Being Rewritten Retail marketing is evolving faster than ever. The line between physical and...
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Blog posts, event details, news articles, guides and eBooks – we place all the visual intelligence content you need at your fingertips.
retail
The Ultimate Guide to Retail Marketing
Introduction: Retail Marketing Is Being Rewritten Retail marketing is evolving faster than ever. The line between physical and digital shopping grows blurrier by the day, and customer expectations have never been higher. Shoppers move fluidly from...
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Posts about Retail:
The Ultimate Guide to CPG Marketing: Strategies, Trends & Examples
The consumer packaged goods industry is in the middle of a seismic shift that's making traditional marketing playbooks obsolete....
Five Pricing Moves for CPG Brands During a Cost-of-Living Crisis
In today’s cost-of-living crisis, Consumer Packaged Goods (CPG) companies face mounting pressure from all sides. Rising costs for...
Mastering Merchandising Principles for Retail Success
How can general merchandise stores stand out and keep attracting customers? With rising consumer expectations and countless...
The Importance of Attention Heatmaps in Digital and Physical Spaces
Did you know around 30 to 40% of customers spend 10 to 30 minutes researching their purchases? In such a competitive environment,...
The Importance of Planograms in Retail
What is a planogram? A planogram is an essential detailed visual guide that shows the best way to arrange products on shelves or
The Importance of Visual Merchandising in Retail
Walk into any successful retail store, and you'll notice something beyond the products on the shelves. There's an art to how...
Using AI To Optimize Your Retail Store Layout
Have you ever walked into a store and felt instantly disoriented, unsure of where to find what you need? Or perhaps you've been...
The Ultimate Guide to Retail Store Analytics
If you want to make sure your retail store is performing at its best, understanding and using retail store analytics is critical....
The Benefits of Automated Retailing for CPG Brands
Automated retailing is now gaining traction. Brands use AI (artificial intelligence) and other advanced technologies to...
Optimizing In-Store Advertising with Predictive Insights
Despite the rise of e-commerce, physical stores are far from extinct. Statistics show that 94% of customers still shop in...
Supercharging Growth Through Retail Analytics
In retail, data isn't just numbers—it's the edge over your competition. Retail analytics takes this data and turns it into a...
How is Predictive AI Transforming Industries?
Industrial sectors across the world have seen a transformative impact with the rise of AI. Consider how in 2023 alone, a diverse...
From Bricks-and-Mortar to Digital: Building a Comprehensive Omnichannel Commerce Plan
The world has witnessed a significant shift in the retail industry in recent years. It's no longer just about walking into a...
How To Reduce Cognitive Dissonance In Shopper Marketing
Did you know that 90% of shoppers have wanted to return at least one item but kept it anyway? This is a prime example of ...
Retail Media Trends 2025 - Predictions for CPG Companies
The rise of retail media networks has been the biggest story in CPG marketing over the past few years. Major retailers have...
Building Superior In-Store Experiences in 2024 and Beyond
The in-store customer experience is undergoing a massive transformation. Gone are the days when a trip to the store was only...
Visualizing Data for Enhanced In-Store Experiences
Unique in-store brand experiences are now part and parcel of the experience for consumer companies hoping to rise above the fray...
How AI and IoT Are Transforming Packaging Testing & Design
Packaging plays a huge role in how consumers perceive a product. Great packaging isn’t just about looks. It also needs to perform...
Measuring and Maximizing In-Store Creative Impact
Creative strategies are the critical differentiator for success in the consumer-packaged goods (CPG) industry, driving...
How are Shoppable Ads Redefining eCommerce?
Shoppable ads are starting to become commonplace, with a sweet little surge at the best possible time to make shopping even...
AI-Driven Digital Transformation in Retail
Is artificial intelligence (AI) disrupting or innovating the retail industry? This past year, retail industry sales have...
Digital Shelf Optimization - A Blueprint for eCommerce Success
Digital Shelf Optimization (DSO) is a multifaceted approach designed to enhance the online shopping experience. It's a holistic...
The Art of Point-of-Sale Displays : Captivating Shopper Attention in Retail
The retail industry thrives on capturing a shopper's attention. At the heart of this lies point-of-sale (POS) displays. They are...
The Value of Retail Agility Driven by AI
Consumer behavior and market trends play a pivotal role in shaping the dynamics of the retail industry. These factors...
Optimizing the Digital Retail Experience
Digital retail technology is experiencing a massive boom, revolutionizing how customers shop and interact with brands through...