From Perception to Purchase: The Cognitive Psychology of Advertising
Have you ever wondered why some ads stick in your mind while others are easily...
Your knowledge hub
Blog posts, event details, news articles, guides and eBooks – we place all the visual intelligence content you need at your fingertips.
Your knowledge hub
Blog posts, event details, news articles, guides and eBooks – we place all the visual intelligence content you need at your fingertips.
attention
From Perception to Purchase: The Cognitive Psychology of Advertising
Have you ever wondered why some ads stick in your mind while others are easily forgotten? It's down...
Posts about Attention:
7 Steps to Effective Visual Hierarchy
Visual hierarchy is an invaluable component of any successful design, be it a...
Why Predictive Analytics is Important
What is Predictive Analytics? Over the last 5 decades, predictive analytics...
Attention Driven Funnel for Marketers
The greatest asset any company can have is insights about its customers....
7 Benefits of Creative Intelligence for Insights Teams
When you work in insights, you are tasked with effectively positioning the...
Attention vs Awareness in a Busy Landscape
The digital age has given brands the ability to sell to anyone, anywhere. This,...
Evolution of Marketing in Analytics
Marketing has evolved over the decades. The impact, influence, and value...
What are Visual Cues?
Visual cues are an intrinsic part of communication and are used to convey...
Predictive vs Descriptive - Which heatmap is right for your website analysis?
Heat maps provide a powerful insight into what happens when someone engages...
How to Ensure Brand Consistency
What do Nike, Dove and Virgin have in common? Three completely different...
What is Predictive Visual Analytics
The competition for consumer attention is saturated. The average person is...
Attention Economy and Technology
Since the inception of the internet, the digital world has been overwhelmed by...
How to use AI to inform design
AI in graphic design is here to stay. Understanding AI's implications in the...
Unpacking 'good design' through Visual Hierarchy
The level of online competition has heated up substantially with many more...
Top 5 Benefits of Heatmaps
AI-driven predictive visual analytics is changing the game, empowering brands...