Advent Calendars: Why Design Clarity Matters
Advent Calendars Are High-Stakes Creative Assets: Why Design Clarity Matters ...
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Advent Calendars: Why Design Clarity Matters
Advent Calendars Are High-Stakes Creative Assets: Why Design Clarity Matters By Kate Nunan,...
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Posts about CPG:
The Ultimate Guide to CPG Marketing: Strategies, Trends & Examples
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Achieving Cohesiveness Across Brand Activation
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Optimizing Ad Spend with AI for Higher ROI
Advertisers are turning to AI to squeeze more value from their ad budgets. AI...
Predictive Analytics for Creative Effectiveness in CPG Advertising
How can CPG brands cut through the noise and grab attention in today’s crowded...
A Guide To A/B Landing Page Testing
Did you know that 60% of businesses report an increase in conversion rates...
Streamlining CPG and Retail Workflows with Robotic Process Automation
Robotic Process Automation (RPA) is making a big splash in the business world,...
A Guide for CPG Companies in a Post-Cookie Marketplace
Third-party cookies have been used as a way to effectively spy on users. They...
Sustainability and Consumer Insights: What CPG Brands Need to Know
78% of consumers consider sustainability as a major purchase factor, which...
The Benefits of Automated Retailing for CPG Brands
Automated retailing is now gaining traction. Brands use AI (artificial...
Insight-Driven Customer Journey Mapping for CPG
Customer journey mapping is broken. The old way of visualizing the path to...
How Challenger Brands in CPG Are Winning with D2C Strategies
Challenger brands in the Consumer Packaged Goods (CPG) sector have been shaking...
How Can Digital Signage Transform In-Store Advertising for CPG
Capturing the fleeting attention of shoppers has never been more important—or...
How is Predictive AI Transforming Industries?
Industrial sectors across the world have seen a transformative impact with the...
Steps to Overcome AI Adoption Challenges in Enterprises
Over 50% of companies with 5,000 or more employees have used AI, which has...
Trends and Technologies Shaping the CPG Industry in 2025
The consumer packaged goods industry is locked in a perpetual flux of change,...
Testing Your Way to Successful CPG Sponsored Campaigns
Have you noticed “paid post”, “sponsored”, or “promoted” appear when you’re...
The Power of Data Insights in Shaping Next-Gen CPG Products
The Consumer Packaged Goods (CPG) industry is rapidly growing. The leading...
Establishing Brand Loyalty with Creative Confidence
Brand loyalty is no longer a luxury in consumer packaged goods (CPG), where...
Building Customer-Centric Experiences in CPG with AI
The consumer packaged goods (CPG) industry is entering an exciting new era of...
Data-Led Creative Decision-Making for Market Leaders
Thriving in the highly competitive CPG industry can be challenging for...
Empowering CPG Professionals to Innovate Faster and Reduce Waste Through AI
How has the introduction of artificial intelligence (AI) not merely shifted but...
Attention Optimized Campaigns: A Guide for Consumer Goods
As consumer attention span is splintered across so much stimuli daily,...
Master Emotional Complexity in CPG with AI Insights
In the competitive world of Consumer Packaged Goods (CPG), understanding...
How AI and IoT Are Transforming Packaging Testing & Design
Packaging plays a huge role in how consumers perceive a product. Great...
Sustained Attention Secrets to Boost CPG Brand Visibility
Across the Consumer Packaged Goods (CPG) industry, capturing and maintaining...
A New Era of Creative Production in Consumer-Packaged Goods
The consumer-packaged goods (CPG) industry is entering a new era of creative...
How to Blend Creativity with Data for Impactful Advertising
Forget the old "mad men" days of advertising propped up by guesswork. Today's...
AI-Enhanced Creative Ads for CPG Brands
Integrating Artificial intelligence (AI) in advertising is a strategic...
7 Steps to Future-Proof Your CPG Website and Adapt to Changing Consumer Behavior
Customer behavior changes frequently. Trends are quickly forgotten, replaced by...
Shaping the Future of CPG Brands with Innovative Packaging Design
Consumers typically think of packaging as the final hurdle—the last bit before...
Breaking Barriers: Predictive Analytics & Personalization in CPG Advertising
In the shifting landscape of Consumer-Packaged Goods (CPG) advertising, where...
The Role of AI in CPG: Setting the Industry Up for the Future
The Consumer-Packaged Goods (CPG) market is growing by a CAGR of 3.5%. It is...
CPG Creative Innovations in Business
Like many industries, brands operating within consumer-packaged goods (CPG) are...
How to Ensure Brand Consistency
What do Nike, Dove and Virgin have in common? Three completely different...
Unpacking 'good design' through Visual Hierarchy
The level of online competition has heated up substantially with many more...
Drive Sales with Shopper Marketing Technology
82% of buying decisions are made at the point of sale (POPAI, 2018). This makes...
Top 5 Benefits of Heatmaps
AI-driven predictive visual analytics is changing the game, empowering brands...