Advent Calendars: Why Design Clarity Matters
Advent Calendars Are High-Stakes Creative Assets: Why Design Clarity Matters By Kate Nunan, Principal Customer Success Manager,...
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Advent Calendars: Why Design Clarity Matters
Advent Calendars Are High-Stakes Creative Assets: Why Design Clarity Matters By Kate Nunan, Principal Customer Success Manager, Dragonfly AI Advent calendars used to be simple: a bit of chocolate, a countdown to Christmas, and a familiar fixture...
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Posts about CPG:
The Ultimate Guide to CPG Marketing: Strategies, Trends & Examples
The consumer packaged goods industry is in the middle of a seismic shift that's making traditional marketing playbooks obsolete....
CRO Examples: Dragonfly AI in Action
Conversion rate optimization lives and dies by understanding customer attention. Dragonfly AI makes that easier, using visual...
Five Pricing Moves for CPG Brands During a Cost-of-Living Crisis
In today’s cost-of-living crisis, Consumer Packaged Goods (CPG) companies face mounting pressure from all sides. Rising costs for...
25 Key Advertising Metrics All Digital Marketers Should Track
Did you know businesses spend over $600 billion annually on digital advertising? Yet, nearly 47% of marketers struggle to measure...
Persuasive Advertising in CPG Examples, Strategies, and Insights
Every brand is fighting for attention in the fast-paced world of Consumer-Packaged Goods (CPG). But capturing that attention is...
Achieving Cohesiveness Across Brand Activation
Many retail brands look amazing on Instagram but fall flat in their actual stores. Their social media might pop with bright...
Optimizing Ad Spend with AI for Higher ROI
Advertisers are turning to AI to squeeze more value from their ad budgets. AI tools now have the capability across pretty much...
Predictive Analytics for Creative Effectiveness in CPG Advertising
How can CPG brands cut through the noise and grab attention in today’s crowded ad space? Increasing competition and rapid change...
A Guide To A/B Landing Page Testing
Did you know that 60% of businesses report an increase in conversion rates after implementing A/B testing? A landing page is a...
Streamlining CPG and Retail Workflows with Robotic Process Automation
Robotic Process Automation (RPA) is making a big splash in the business world, particularly in the consumer packaged goods...
A Guide for CPG Companies in a Post-Cookie Marketplace
Third-party cookies have been used as a way to effectively spy on users. They are places on the user’s device by a different...
Sustainability and Consumer Insights: What CPG Brands Need to Know
78% of consumers consider sustainability as a major purchase factor, which means CPG brands have to go beyond just producing...
The Benefits of Automated Retailing for CPG Brands
Automated retailing is now gaining traction. Brands use AI (artificial intelligence) and other advanced technologies to...
Insight-Driven Customer Journey Mapping for CPG
Customer journey mapping is broken. The old way of visualizing the path to purchase as a neat funnel doesn't cut it anymore for...
How Challenger Brands in CPG Are Winning with D2C Strategies
Challenger brands in the Consumer Packaged Goods (CPG) sector have been shaking things up with direct-to-consumer (DTC)...
How Can Digital Signage Transform In-Store Advertising for CPG
Capturing the fleeting attention of shoppers has never been more important—or challenging—for brands operating in the world of...
How is Predictive AI Transforming Industries?
Industrial sectors across the world have seen a transformative impact with the rise of AI. Consider how in 2023 alone, a diverse...
Steps to Overcome AI Adoption Challenges in Enterprises
Over 50% of companies with 5,000 or more employees have used AI, which has increased to 60% for companies with 10,000 or more...
Trends and Technologies Shaping the CPG Industry in 2025
The consumer packaged goods industry is locked in a perpetual flux of change, as technological advancements and shifting consumer...
Testing Your Way to Successful CPG Sponsored Campaigns
Have you noticed “paid post”, “sponsored”, or “promoted” appear when you’re scrolling on social media or searching something?...
The Power of Data Insights in Shaping Next-Gen CPG Products
The Consumer Packaged Goods (CPG) industry is rapidly growing. The leading factor of growth for CPG brands is launching a new...
Establishing Brand Loyalty with Creative Confidence
Brand loyalty is no longer a luxury in consumer packaged goods (CPG), where shelf space is fiercely contested and attention...
Building Customer-Centric Experiences in CPG with AI
The consumer packaged goods (CPG) industry is entering an exciting new era of innovation driven by artificial intelligence (AI)....
Data-Led Creative Decision-Making for Market Leaders
Thriving in the highly competitive CPG industry can be challenging for businesses, demanding more than just eye-catching...
Empowering CPG Professionals to Innovate Faster and Reduce Waste Through AI
How has the introduction of artificial intelligence (AI) not merely shifted but fundamentally transformed the landscape of the...
Attention Optimized Campaigns: A Guide for Consumer Goods
As consumer attention span is splintered across so much stimuli daily, capturing customer focus is proving even more necessary...
Master Emotional Complexity in CPG with AI Insights
In the competitive world of Consumer Packaged Goods (CPG), understanding consumer behavior goes beyond mere transactions....
How AI and IoT Are Transforming Packaging Testing & Design
Packaging plays a huge role in how consumers perceive a product. Great packaging isn’t just about looks. It also needs to perform...
Sustained Attention Secrets to Boost CPG Brand Visibility
Across the Consumer Packaged Goods (CPG) industry, capturing and maintaining your audience’s attention is critical now more than...
A New Era of Creative Production in Consumer-Packaged Goods
The consumer-packaged goods (CPG) industry is entering a new era of creative production possibilities. As technology rapidly...
How to Blend Creativity with Data for Impactful Advertising
Forget the old "mad men" days of advertising propped up by guesswork. Today's digitally-savvy audiences demand campaigns that are...
AI-Enhanced Creative Ads for CPG Brands
Integrating Artificial intelligence (AI) in advertising is a strategic advantage for Consumer-Packaged Goods (CPG) brands. AI...
7 Steps to Future-Proof Your CPG Website and Adapt to Changing Consumer Behavior
Customer behavior changes frequently. Trends are quickly forgotten, replaced by the latest fad at the click of a finger. It...
Shaping the Future of CPG Brands with Innovative Packaging Design
Consumers typically think of packaging as the final hurdle—the last bit before claiming their prize. It’s there to be removed,...
Breaking Barriers: Predictive Analytics & Personalization in CPG Advertising
In the shifting landscape of Consumer-Packaged Goods (CPG) advertising, where brands fiercely compete for consumers' attention, a...
The Role of AI in CPG: Setting the Industry Up for the Future
The Consumer-Packaged Goods (CPG) market is growing by a CAGR of 3.5%. It is in the thousand-billion ballpark of annual revenue...
CPG Creative Innovations in Business
Like many industries, brands operating within consumer-packaged goods (CPG) are open to change. Over the last few years, they've...
How to Ensure Brand Consistency
What do Nike, Dove and Virgin have in common? Three completely different brands, with completely different products, across...
Unpacking 'good design' through Visual Hierarchy
The level of online competition has heated up substantially with many more brands investing in D2C than ever before. Creative...
Drive Sales with Shopper Marketing Technology
82% of buying decisions are made at the point of sale (POPAI, 2018). This makes every single shopper’s experience critical to...
Top 5 Benefits of Heatmaps
AI-driven predictive visual analytics is changing the game, empowering brands to optimize their campaigns by leveraging the power...