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AI-powered creative testing vs traditional eye tracking
A visit to the Easter aisle makes one thing immediately apparent: this is a category driven by...
Meet the team
Giles Smith
Director of Key Accounts
Giles Smith is the Director of Key Accounts at Dragonfly AI, specializing in consumer insights, research, and e-commerce. With deep expertise in retail and CPG, he helps brands leverage data-driven intelligence to optimize performance.
The maths behind cutting your testing spend by a third
A visit to the Easter aisle makes one thing immediately apparent: this is a category driven by...
How to test packaging design for UK retail
A visit to the Easter aisle makes one thing immediately apparent: this is a category driven by...
Get the pack right first – everything else is downstream
A visit to the Easter aisle makes one thing immediately apparent: this is a category driven by...
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Creative intelligence and optimization