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The problem with A/B testing on ad platforms like Meta and Google
A visit to the Easter aisle makes one thing immediately apparent: this is a category driven by...
Meet the team
Giles Smith
Director of Key Accounts
Giles Smith is the Director of Key Accounts at Dragonfly AI, specializing in consumer insights, research, and e-commerce. With deep expertise in retail and CPG, he helps brands leverage data-driven intelligence to optimize performance.
We got tired of brands guessing what consumers would notice. So we built Dragonfly AI
A visit to the Easter aisle makes one thing immediately apparent: this is a category driven by...
AI hype is fading fast – now the harder work begins
A visit to the Easter aisle makes one thing immediately apparent: this is a category driven by...
What is emotion detection in advertising?
A visit to the Easter aisle makes one thing immediately apparent: this is a category driven by...
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