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Lifting the Lid: The Hidden Differences That Define True Marketing Effectiveness
In an era where every platform claims to optimise creative performance, the real differentiators...
Meet the team
Miranda Mapleton
Strategy Director
Miranda Mapleton is Strategy Director at Dragonfly AI. Having spent many years client-side in senior Marketing roles in eCom and FMCG at Mars and PepsiCo, leading creative development including global comms for Whiskas, Pedigree, Cesar and Walkers Crisps, across every type of media - in store, online and offline, Miranda has an innate passion for developing high performing creative. She helps the Dragonfly AI team to accelerate growth, focusing on customer engagement and strategy, sales enablement, product marketing and investor relations.
Creative Performance in Marketing: The Complete Guide
Creative performance sounds like marketing jargon, but it boils down to something simple:...
The Ultimate Guide to CPG Marketing: Strategies, Trends & Examples
The consumer packaged goods industry is in the middle of a seismic shift that's making traditional...
E-commerce Testing Beyond A/B: Faster Paths to Higher Conversions
A/B testing has acted as the comfort blanket of e-commerce for decades. Swap a headline, tweak a...
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