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Get the pack right first – everything else is downstream
A visit to the Easter aisle makes one thing immediately apparent: this is a category driven by...
Meet the team
Steve King
Co-founder and CEO
Steve King is the co-founder and CEO of Dragonfly AI, a smart creative testing software that delivers universally applicable consumer insights into attention, memory, and emotion.
With expertise in artificial intelligence, data science, and behavioral research, he leads the company's mission to help brands optimise creative performance and make confident design decisions through AI-powered predictive technology.
In the media
Press, Events, Podcasts & Interviews
Attention isn't a judgement call – so why are brands still guessing?
A visit to the Easter aisle makes one thing immediately apparent: this is a category driven by...
We got tired of brands guessing what consumers would notice. So we built Dragonfly AI
A visit to the Easter aisle makes one thing immediately apparent: this is a category driven by...
AI hype is fading fast – now the harder work begins
A visit to the Easter aisle makes one thing immediately apparent: this is a category driven by...
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Dragonfly AI
Creative intelligence and optimization