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Lifting the Lid: The Hidden Differences That Define True Marketing Effectiveness
In an era where every platform claims to optimise creative performance, the real differentiators...
Meet the team
Tom Newbury
Enterprise AE
Tom Newbury specializes in agency relationships, sales, and SaaS, helping partners leverage data-driven insights to enhance creative performance. With expertise in agency development, data analysis, and consumer insights, he bridges the gap between AI technology and impactful marketing strategies.
Creative Performance in Marketing: The Complete Guide
Creative performance sounds like marketing jargon, but it boils down to something simple:...
The Ultimate Guide to CPG Marketing: Strategies, Trends & Examples
The consumer packaged goods industry is in the middle of a seismic shift that's making traditional...
E-commerce Testing Beyond A/B: Faster Paths to Higher Conversions
A/B testing has acted as the comfort blanket of e-commerce for decades. Swap a headline, tweak a...
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