Struggling to balance creative
speed with strategic accuracy?
You’re not alone. Global agencies like IPG are navigating a complex digital landscape where traditional testing is too slow, too expensive, and often skipped altogether. That’s where Dragonfly AI steps in. We deliver real-time, research-backed insights in just 30 seconds, no guesswork, no waiting weeks, and no $20,000 research fees.
How to Test Creative Content in
30 Seconds Instead of 30 Days
Why IPG Teams
Choose Dragonfly AI
Instant Insights
Test any digital content in under 30 seconds.
Why Real-Time Attention Mapping Matters
- Scientifically Validated
- Powered by over 70,000 eye tracking studies and a decade of cognitive science research.
- Culturally Agnostic
- Confidently deploy creative across global markets.
Effortless to Use
Simple, intuitive platform, insights anyone can understand and act on.
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Actionable Recommendations
With our built-in Copilot, get more than data, get direction.

All-In-One Solution
From digital ads to packaging and in-store POS, test it all in one place.

Explore the Tools & Insights Designed to Empower Your Team
Dragonfly AI vs. BrainSuite: How to Make Faster and Better Creative Decisions
See how we analyze content, uncover insights, and drive creative improvement, in under 5 minutes.
Tom Newbury | Account Lead | Dragonfly AI
Meet Your
Dedicated Expert

With a deep understanding of the IPG network and digital content challenges, Tom is your go-to guide for seamless onboarding, support, and strategic value.
Frequently Asked Questions
Yes. Dragonfly gives design teams clear, actionable feedback on what’s working and what’s not. It highlights where attention is going, what elements are being missed, and how to improve clarity and visual hierarchy.
Dragonfly stands out for speed, simplicity, and accuracy. While platforms like BrainSuite offer fragmented tools, Dragonfly delivers an all-in-one solution, from attention heatmaps to visual hierarchy and context testing, with 89% predictive accuracy, close to traditional eye-tracking.
What really sets us apart is ease of use and instant insights. You don’t need a research team to interpret the data, anyone on your creative team can get actionable answers in seconds.
Dragonfly focuses on System 1 attention (subconscious, instinctive response in the first 3–10 seconds), which is biologically driven and consistent across cultures.
Our algorithm is trained on 70,000+ eye-tracking studies from around the world, ensuring global accuracy. Whether your audience is in Brazil, Poland, or Azerbaijan, the way they visually process content at first glance is remarkably similar, and that’s exactly what Dragonfly captures.
Yes, every Dragonfly subscription includes full onboarding and training. We’ll walk your team through the platform, set up your first tests together, and provide ongoing support from a dedicated account manager. The goal is to get you up and running, and confident, right from day one.
You can place your product anywhere on the shelf to test visibility in different positions. It’s fully flexible, so you can simulate real-world retail environments and find the optimal placement to stand out against competitors.