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Lifting the Lid: The Hidden Differences That Define True Marketing Effectiveness
In an era where every platform claims to optimise creative performance, the real differentiators...
Meet the team
Becky Shepherd
Senior Account Manager
Becky Sheperd is a Senior Account Manager specializing in customer success, account management, and growth strategy. With expertise in retail, CPG, AI, and creative testing, she helps brands strengthen partnerships and optimize marketing performance through data-driven insights.
Creative Performance in Marketing: The Complete Guide
Creative performance sounds like marketing jargon, but it boils down to something simple:...
The Ultimate Guide to CPG Marketing: Strategies, Trends & Examples
The consumer packaged goods industry is in the middle of a seismic shift that's making traditional...
E-commerce Testing Beyond A/B: Faster Paths to Higher Conversions
A/B testing has acted as the comfort blanket of e-commerce for decades. Swap a headline, tweak a...
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