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The Digital Shell – Part 2: Competing for attention in the Easter aisle
A visit to the Easter aisle makes one thing immediately apparent: this is a category driven by...
Meet the team
Becky Shepherd
Senior Account Manager
Becky Sheperd is a Senior Account Manager specializing in customer success, account management, and growth strategy. With expertise in retail, CPG, AI, and creative testing, she helps brands strengthen partnerships and optimize marketing performance through data-driven insights.
The Digital Shell – Part 1: Designing for thumbnail performance
Britain buys between 80–90 million Easter eggs every year, which works out at roughly three per...
From shelf confusion to shelf confidence: When insight actually changes the pack
Premium shelves are crowded, competitive, and full of choice. But in few categories is the...
Advent Calendars: Why Design Clarity Matters
Advent Calendars Are High-Stakes Creative Assets: Why Design Clarity Matters By Kate Nunan,...
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