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The Digital Shell – Part 2: Competing for attention in the Easter aisle
A visit to the Easter aisle makes one thing immediately apparent: this is a category driven by...
Meet the team
Giles Smith
Director of Key Accounts
Giles Smith is the Director of Key Accounts at Dragonfly AI, specializing in consumer insights, research, and e-commerce. With deep expertise in retail and CPG, he helps brands leverage data-driven intelligence to optimize performance.
The Digital Shell – Part 1: Designing for thumbnail performance
Britain buys between 80–90 million Easter eggs every year, which works out at roughly three per...
From shelf confusion to shelf confidence: When insight actually changes the pack
Premium shelves are crowded, competitive, and full of choice. But in few categories is the...
Advent Calendars: Why Design Clarity Matters
Advent Calendars Are High-Stakes Creative Assets: Why Design Clarity Matters By Kate Nunan,...
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