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What is emotion detection in advertising?
A visit to the Easter aisle makes one thing immediately apparent: this is a category driven by...
Meet the team
Giles Smith
Director of Key Accounts
Giles Smith is the Director of Key Accounts at Dragonfly AI, specializing in consumer insights, research, and e-commerce. With deep expertise in retail and CPG, he helps brands leverage data-driven intelligence to optimize performance.
What is pack testing in FMCG?
A visit to the Easter aisle makes one thing immediately apparent: this is a category driven by...
What are ad attention metrics in marketing?
A visit to the Easter aisle makes one thing immediately apparent: this is a category driven by...
What is heatmap analysis for ads?
A visit to the Easter aisle makes one thing immediately apparent: this is a category driven by...
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