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Advent Calendars: Why Design Clarity Matters
Advent Calendars Are High-Stakes Creative Assets: Why Design Clarity Matters By Kate Nunan,...
Meet the team
Giles Smith
Director of Key Accounts
Giles Smith is the Director of Key Accounts at Dragonfly AI, specializing in consumer insights, research, and e-commerce. With deep expertise in retail and CPG, he helps brands leverage data-driven intelligence to optimize performance.
The Ultimate Guide to Retail Marketing
Introduction: Retail Marketing Is Being Rewritten Retail marketing is evolving faster than ever....
Lifting the Lid: The Hidden Differences That Define True Marketing Effectiveness
In an era where every platform claims to optimise creative performance, the real differentiators...
Creative Performance in Marketing: The Complete Guide
Creative performance sounds like marketing jargon, but it boils down to something simple:...
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