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Lifting the Lid: The Hidden Differences That Define True Marketing Effectiveness
In an era where every platform claims to optimise creative performance, the real differentiators...
Meet the team
Hamit Soyel
Chief Scientist and Inventor
Hamit Soyel is Chief Scientist and Inventor at Dragonfly AI. He’s also a Research Fellow at Queen Mary University of London. He is the creator of Dragonfly AI’s patented algorithm, pioneering AI-driven predictive insights. With expertise in cognitive science and computer vision, he leads innovation to advance the platform’s capabilities in creative intelligence.
In the media
Press, Events, Podcasts & Interviews
Creative Performance in Marketing: The Complete Guide
Creative performance sounds like marketing jargon, but it boils down to something simple:...
The Ultimate Guide to CPG Marketing: Strategies, Trends & Examples
The consumer packaged goods industry is in the middle of a seismic shift that's making traditional...
E-commerce Testing Beyond A/B: Faster Paths to Higher Conversions
A/B testing has acted as the comfort blanket of e-commerce for decades. Swap a headline, tweak a...
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Dragonfly AI
Creative intelligence and optimization