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The Digital Shell – Part 2: Competing for attention in the Easter aisle
A visit to the Easter aisle makes one thing immediately apparent: this is a category driven by...
Meet the team
Hamit Soyel
Chief Scientist and Inventor
Hamit Soyel is Chief Scientist and Inventor at Dragonfly AI. He’s also a Research Fellow at Queen Mary University of London. He is the creator of Dragonfly AI’s patented algorithm, pioneering AI-driven predictive insights. With expertise in cognitive science and computer vision, he leads innovation to advance the platform’s capabilities in creative intelligence.
In the media
Press, Events, Podcasts & Interviews
The Digital Shell – Part 1: Designing for thumbnail performance
Britain buys between 80–90 million Easter eggs every year, which works out at roughly three per...
From shelf confusion to shelf confidence: When insight actually changes the pack
Premium shelves are crowded, competitive, and full of choice. But in few categories is the...
Advent Calendars: Why Design Clarity Matters
Advent Calendars Are High-Stakes Creative Assets: Why Design Clarity Matters By Kate Nunan,...
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