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Lifting the Lid: The Hidden Differences That Define True Marketing Effectiveness
In an era where every platform claims to optimise creative performance, the real differentiators...
Meet the team
Iwan Keymer
Customer Success Manager
Iwan Keymer supports brands in optimizing creative performance through AI-driven insights. With expertise in CPG, e-commerce, retail, and shopper marketing, he helps clients enhance their advertising and brand strategies with data-led decision-making.
Creative Performance in Marketing: The Complete Guide
Creative performance sounds like marketing jargon, but it boils down to something simple:...
The Ultimate Guide to CPG Marketing: Strategies, Trends & Examples
The consumer packaged goods industry is in the middle of a seismic shift that's making traditional...
E-commerce Testing Beyond A/B: Faster Paths to Higher Conversions
A/B testing has acted as the comfort blanket of e-commerce for decades. Swap a headline, tweak a...
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Dragonfly AI
Creative intelligence and optimization