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Lifting the Lid: The Hidden Differences That Define True Marketing Effectiveness
In an era where every platform claims to optimise creative performance, the real differentiators...
Meet the team
James Harvey
Chief Product & Technology Officer
James Harvey is Chief Product & Technology Officer at Dragonfly AI. He drives the innovation and development of Dragonfly AI’s creative testing solutions. With expertise in SaaS, AI, engineering, and CPG, he leads product strategy and technology integration to enhance creative performance and user experience.
Creative Performance in Marketing: The Complete Guide
Creative performance sounds like marketing jargon, but it boils down to something simple:...
The Ultimate Guide to CPG Marketing: Strategies, Trends & Examples
The consumer packaged goods industry is in the middle of a seismic shift that's making traditional...
E-commerce Testing Beyond A/B: Faster Paths to Higher Conversions
A/B testing has acted as the comfort blanket of e-commerce for decades. Swap a headline, tweak a...
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