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The Digital Shell – Part 2: Competing for attention in the Easter aisle
A visit to the Easter aisle makes one thing immediately apparent: this is a category driven by...
Meet the team
James Harvey
Chief Product & Technology Officer
James Harvey is Chief Product & Technology Officer at Dragonfly AI. He drives the innovation and development of Dragonfly AI’s creative testing solutions. With expertise in SaaS, AI, engineering, and CPG, he leads product strategy and technology integration to enhance creative performance and user experience.
The Digital Shell – Part 1: Designing for thumbnail performance
Britain buys between 80–90 million Easter eggs every year, which works out at roughly three per...
From shelf confusion to shelf confidence: When insight actually changes the pack
Premium shelves are crowded, competitive, and full of choice. But in few categories is the...
Advent Calendars: Why Design Clarity Matters
Advent Calendars Are High-Stakes Creative Assets: Why Design Clarity Matters By Kate Nunan,...
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