Meet the team

James Hoblyn

VP New Business
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James Hoblyn leads new business growth, helping brands harness AI-driven insights to optimize creative performance. With a strategic focus on partnerships and innovation, he drives business expansion and ensures clients unlock the full potential of data-led marketing.


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Latest articles

Advent Calendars: Why Design Clarity Matters
Advent Calendars Are High-Stakes Creative Assets: Why Design Clarity Matters By Kate Nunan,...
The Ultimate Guide to Retail Marketing
Introduction: Retail Marketing Is Being Rewritten Retail marketing is evolving faster than ever....
Lifting the Lid: The Hidden Differences That Define True Marketing Effectiveness
In an era where every platform claims to optimise creative performance, the real differentiators...
Creative Performance in Marketing: The Complete Guide
Creative performance sounds like marketing jargon, but it boils down to something simple:...

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