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Pre-launch packaging testing for UK CPG brands
A visit to the Easter aisle makes one thing immediately apparent: this is a category driven by...
Meet the team
James Hoblyn
VP New Business
James Hoblyn leads new business growth, helping brands harness AI-driven insights to optimize creative performance. With a strategic focus on partnerships and innovation, he drives business expansion and ensures clients unlock the full potential of data-led marketing.
Olipop built the prebiotic soda category – can Aapa's UK debut win on shelf?
A visit to the Easter aisle makes one thing immediately apparent: this is a category driven by...
Better packaging needs smarter testing, not more of it
A visit to the Easter aisle makes one thing immediately apparent: this is a category driven by...
What is attention prediction, and how does it work?
A visit to the Easter aisle makes one thing immediately apparent: this is a category driven by...
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