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The science behind Dragonfly AI: a London AI success story
A visit to the Easter aisle makes one thing immediately apparent: this is a category driven by...
Meet the team
James Hoblyn
VP New Business
James Hoblyn leads new business growth, helping brands harness AI-driven insights to optimize creative performance. With a strategic focus on partnerships and innovation, he drives business expansion and ensures clients unlock the full potential of data-led marketing.
The problem with measuring emotional response in advertising
A visit to the Easter aisle makes one thing immediately apparent: this is a category driven by...
Attention isn't a judgement call – so why are brands still guessing?
A visit to the Easter aisle makes one thing immediately apparent: this is a category driven by...
The problem with A/B testing on ad platforms like Meta and Google
A visit to the Easter aisle makes one thing immediately apparent: this is a category driven by...
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Dragonfly AI
Creative intelligence and optimization