Meet the team

Jessica Litherland

VP Account Management
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Jessica Litherland is an experienced Account Director specializing in Sales, SaaS, Digital Strategy, E-Commerce, and CPG. With a background in retail, research, and consumer insights, she helps brands optimize creative performance and drive results with AI-driven solutions.


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Latest articles

Pre-launch packaging testing for UK CPG brands
A visit to the Easter aisle makes one thing immediately apparent: this is a category driven by...
Olipop built the prebiotic soda category – can Aapa's UK debut win on shelf?
A visit to the Easter aisle makes one thing immediately apparent: this is a category driven by...
Better packaging needs smarter testing, not more of it
A visit to the Easter aisle makes one thing immediately apparent: this is a category driven by...
What is attention prediction, and how does it work?
A visit to the Easter aisle makes one thing immediately apparent: this is a category driven by...

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