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Get the pack right first – everything else is downstream
A visit to the Easter aisle makes one thing immediately apparent: this is a category driven by...
Meet the team
Jessica Litherland
VP Account Management
Jessica Litherland is an experienced Account Director specializing in Sales, SaaS, Digital Strategy, E-Commerce, and CPG. With a background in retail, research, and consumer insights, she helps brands optimize creative performance and drive results with AI-driven solutions.
The science behind Dragonfly AI: a London AI success story
A visit to the Easter aisle makes one thing immediately apparent: this is a category driven by...
The problem with measuring emotional response in advertising
A visit to the Easter aisle makes one thing immediately apparent: this is a category driven by...
Attention isn't a judgement call – so why are brands still guessing?
A visit to the Easter aisle makes one thing immediately apparent: this is a category driven by...
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