Meet the team

Jessica Litherland

VP Account Management
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Jessica Litherland is an experienced Account Director specializing in Sales, SaaS, Digital Strategy, E-Commerce, and CPG. With a background in retail, research, and consumer insights, she helps brands optimize creative performance and drive results with AI-driven solutions.


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Latest articles

AI-powered creative testing vs traditional eye tracking
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The maths behind cutting your testing spend by a third
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How to test packaging design for UK retail
A visit to the Easter aisle makes one thing immediately apparent: this is a category driven by...
Get the pack right first – everything else is downstream
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