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The Digital Shell – Part 2: Competing for attention in the Easter aisle
A visit to the Easter aisle makes one thing immediately apparent: this is a category driven by...
Meet the team
Paul Hendry
Senior Customer Success Manager
Paul Hendry is a Senior Customer Success Manager at Dragonfly AI, specializing in eCommerce strategy, digital shelf analytics, and data-driven performance optimization. With experience in management consulting, category management, eCommerce and shopper marketing, he helps brands translate complex data into actionable strategies to drive growth and performance.
The Digital Shell – Part 1: Designing for thumbnail performance
Britain buys between 80–90 million Easter eggs every year, which works out at roughly three per...
From shelf confusion to shelf confidence: When insight actually changes the pack
Premium shelves are crowded, competitive, and full of choice. But in few categories is the...
Advent Calendars: Why Design Clarity Matters
Advent Calendars Are High-Stakes Creative Assets: Why Design Clarity Matters By Kate Nunan,...
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