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The science behind Dragonfly AI: a London AI success story
A visit to the Easter aisle makes one thing immediately apparent: this is a category driven by...
Meet the team
Paul Hendry
Senior Customer Success Manager
Paul Hendry is a Senior Customer Success Manager at Dragonfly AI, specializing in eCommerce strategy, digital shelf analytics, and data-driven performance optimization. With experience in management consulting, category management, eCommerce and shopper marketing, he helps brands translate complex data into actionable strategies to drive growth and performance.
The problem with measuring emotional response in advertising
A visit to the Easter aisle makes one thing immediately apparent: this is a category driven by...
Attention isn't a judgement call – so why are brands still guessing?
A visit to the Easter aisle makes one thing immediately apparent: this is a category driven by...
The problem with A/B testing on ad platforms like Meta and Google
A visit to the Easter aisle makes one thing immediately apparent: this is a category driven by...
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