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Lifting the Lid: The Hidden Differences That Define True Marketing Effectiveness
In an era where every platform claims to optimise creative performance, the real differentiators...
Meet the team
Paul Hendry
Senior Customer Success Manager
Paul Hendry is a Senior Customer Success Manager at Dragonfly AI, specializing in eCommerce strategy, digital shelf analytics, and data-driven performance optimization. With experience in management consulting, category management, eCommerce and shopper marketing, he helps brands translate complex data into actionable strategies to drive growth and performance.
Creative Performance in Marketing: The Complete Guide
Creative performance sounds like marketing jargon, but it boils down to something simple:...
The Ultimate Guide to CPG Marketing: Strategies, Trends & Examples
The consumer packaged goods industry is in the middle of a seismic shift that's making traditional...
E-commerce Testing Beyond A/B: Faster Paths to Higher Conversions
A/B testing has acted as the comfort blanket of e-commerce for decades. Swap a headline, tweak a...
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