Meet the team

Shelley Martin

Head of Marketing
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Shelley Martin is the Head of Marketing at Dragonfly AI, specializing in B2B, performance marketing, and AI-driven creative testing. With expertise in CPG, retail, and digital content, she helps brands optimize omnichannel strategies and drive lead generation.


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Latest articles

Pre-launch packaging testing for UK CPG brands
A visit to the Easter aisle makes one thing immediately apparent: this is a category driven by...
Olipop built the prebiotic soda category – can Aapa's UK debut win on shelf?
A visit to the Easter aisle makes one thing immediately apparent: this is a category driven by...
Better packaging needs smarter testing, not more of it
A visit to the Easter aisle makes one thing immediately apparent: this is a category driven by...
What is attention prediction, and how does it work?
A visit to the Easter aisle makes one thing immediately apparent: this is a category driven by...

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