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The science behind Dragonfly AI: a London AI success story
A visit to the Easter aisle makes one thing immediately apparent: this is a category driven by...
Meet the team
Sophie Pain
Principal Customer Success Manager
As a Principal Customer Success Manager, Sophie Pain works closely with global CPG and retail brands to strengthen creative performance through clear, practical insight. She blends sharp strategic thinking with a warm, hands-on approach, supporting teams from first idea to final result. Brands trust her to bring clarity, momentum and meaningful outcomes.
The problem with measuring emotional response in advertising
A visit to the Easter aisle makes one thing immediately apparent: this is a category driven by...
Attention isn't a judgement call – so why are brands still guessing?
A visit to the Easter aisle makes one thing immediately apparent: this is a category driven by...
The problem with A/B testing on ad platforms like Meta and Google
A visit to the Easter aisle makes one thing immediately apparent: this is a category driven by...
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Dragonfly AI
Creative intelligence and optimization