.svg){kind=small}
Lifting the Lid: The Hidden Differences That Define True Marketing Effectiveness
In an era where every platform claims to optimise creative performance, the real differentiators...
Meet the team
Sophie Pain
Principal Customer Success Manager
As a Principal Customer Success Manager, Sophie Pain works closely with global CPG and retail brands to strengthen creative performance through clear, practical insight. She blends sharp strategic thinking with a warm, hands-on approach, supporting teams from first idea to final result. Brands trust her to bring clarity, momentum and meaningful outcomes.
Creative Performance in Marketing: The Complete Guide
Creative performance sounds like marketing jargon, but it boils down to something simple:...
The Ultimate Guide to CPG Marketing: Strategies, Trends & Examples
The consumer packaged goods industry is in the middle of a seismic shift that's making traditional...
E-commerce Testing Beyond A/B: Faster Paths to Higher Conversions
A/B testing has acted as the comfort blanket of e-commerce for decades. Swap a headline, tweak a...
Follow us on LinkedIn
And get your daily dose of
insights on creative intelligence!
Dragonfly AI
Creative intelligence and optimization