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Meet the team

Will Champion

Customer Success Executive

Will Champion is a Customer Success Executive at Dragonfly AI, bringing a Psychology-informed approach to AI-driven creative analysis. Will supports clients across industries by turning data into practical, actionable insights – helping teams strengthen their creative effectiveness, optimise performance, and make confident, evidence-based decisions.


Latest articles

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AI Creative Testing Featured Article
Lifting the Lid: The Hidden Differences That Define True Marketing Effectiveness
In an era where every platform claims to optimise creative performance, the real differentiators...
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Advertising
Creative Performance in Marketing: The Complete Guide
Creative performance sounds like marketing jargon, but it boils down to something simple:...
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CPG Retail
The Ultimate Guide to CPG Marketing: Strategies, Trends & Examples
The consumer packaged goods industry is in the middle of a seismic shift that's making traditional...
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AI Creative Testing Ecommerce
E-commerce Testing Beyond A/B: Faster Paths to Higher Conversions
A/B testing has acted as the comfort blanket of e-commerce for decades. Swap a headline, tweak a...
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