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Wed 08, 2026
Turning hero images into revenue drivers
Improve consumer attention at the digital shelf to increase conversion rates.
Winning the Attention Game
See how leading brands use packaging and claims to capture attention in real-world conditions.
Powered by Dragonfly AI and Mintel GNPD data, we reveal what gets seen – and what drives performance.
Trusted by the world's largest CPG brands & agencies
Download the free white paper
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In Winning the Attention Game, our white paper with Mintel, we combine real-world product data with attention insight to reveal how leading brands capture attention and make their message impossible to miss in seconds.
What winning looks like on pack
Understand how leading brands cut through in crowded categories, using packaging and claims to communicate value instantly and guide choice at the shelf.
Backed by attention heatmaps and benchmarking across category, competitors and market, see what makes messages clear, visible and effective in real-world conditions.
Turn attention into competitive advantage
Discover what shoppers notice first, and how the best brands convert those critical first seconds of attention into stronger engagement, clearer communication, and better in-market performance.
Growing the creative ecosystem
Combining Mintel’s innovation insight with Dragonfly AI’s attention expertise, the report reveals not just what’s in market, but what captures attention and drives choice.
Wed 08, 2026
Driving e-comm sales through hero image optimization
Increase conversion rates in eCom during ‘two-for-£4’ promotional campaigns.
Mon 30, 2026
7% growth in client toothpaste
A leading global consumer healthcare company that prefers to remain anonymous for competitive reasons. They are responsible for developing and marketing some of the world’s best loved brands and products. This particular company is also one of the world’s largest suppliers of specialist oral health.
Fri 27, 2026
Optimizing packaging to drive visibility and sales
A leading online shopping and retail tech agency, Optopus helps brands increase their sales by using an arsenal of tools such as eContent optimizations, eConsulting and analytics. Optopus has a singular mission; to help brands optimize their digital shelves for enhanced sales performance. They have done this for leading brands.
Fri 27, 2026
Data drives faster decision making
Beiersdorf Health Care began in a small pharmacy in Hamburg and now competes globally. Built on the core values of care, simplicity, courage and trust, Beiersdorf employs more than 20,000 employees worldwide and generates an annual revenue of $9 billion in total.
Mon 23, 2026
Optimizing packaging to drive visibility and sales
As part of its largest design overhaul in over a decade, Birds Eye set out to optimize packaging across its portfolio. The goal was to make products easier for shoppers to locate in the freezer aisle, increase on-shelf stand-out and attract more shoppers to the category.
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