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See what shoppers notice, what gets overlooked, and how your pack stands out against competitors.
A better pack can lift sales volume by up to 5.5%*.
Test all packs, not just the hero
Traditional pack tests are expensive and take weeks, so brands focus testing on the hero SKUs and everything else launches on subjective opinion. With challengers and own label brands becoming more competitive on shelf, packs need to work harder to secure consumer attention.
Test more
Test every pack, variant and shelf, not just the few that get a research budget.
60 seconds
to see what shoppers
will notice
will notice
“Now with Dragonfly we have a solution to test with the consumer, and it takes minutes instead of weeks.”
Global CPG Brand
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Spend less
Make the research budget go further by moving routine testing out of costly pack quant research.
40%
lower cost of conversion
experiments
experiments
“Dragonfly AI has paid for itself within 3 months.”
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Grow faster
Launch the design that wins shoppers' attention, on shelf and online, and turn it into sales.
+70%
conversion from
new hero images
new hero images
Know what gets noticed before it launches
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Clear actionable recommendations
Dragonfly AI provides actionable recommendations to help you improve your designs to win at the shelf
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Beat your competitors on shelf
See how your pack stacks up on shelf, in-store and online against your competitors, and benchmark against the best in your category.
Decide with Confidence
Our patented algorithm works in every market and measures attention, emotion and memory, so you can back the right design for every shelf and walk into every meeting with proof.
*NielsenIQ Bases
Trusted by the brands that
fight hardest for the shelf
Used for pack testing by global brands
Birds Eye won
the freezer aisle
+65%
Greater visibility for fish range
+45%
Greater share of attention than competitors
+1.9%
Increase year on year volume growth on £700m brand
“Our Masterbrand project was the biggest design overhaul in over a decade. With our partnership with Dragonfly AI, we optimised our new packaging from creation right through to execution, testing our new designs in store and on shelf as a consumer would find them. The tool gave us confidence in our design decisions and allowed us to demonstrate category leadership with our customers, resulting in a design that makes it easier for consumers to shop Birds Eye.”
Mike Sowerby | Marketing Director, Birds Eye UK & Ireland
Mike Sowerby | Marketing Director, Birds Eye UK & Ireland
How does it compare with traditional pack testing
|
 |
Eye-tracking / Shelf study |
Consumer panel / Survey |
| Time to results | About 45 seconds | Weeks | Weeks |
| Cost per test | £60–£120 per design | £22,000–£37,000 | £11,000–£37,000 |
| Designs you can test | Every option, every SKU | A shortlist | A shortlist |
| Shelf context | Your pack next to real competitors and own label | Depends on the study set-up | Usually the pack on its own |
| Sample bias | None: models how the human eye responds, in any market | Limited by who is recruited | Limited by who is recruited, and by what people say vs do |
| Accuracy | 89% as accurate as professional eye tracking | The benchmark | Self-reported, not measured |
| In store after launch | Yes, with the mobile app | No | No |
How AI pack testing works
Upload your designs
Add your new pack, and any alternative designs. Dragonfly AI will automatically detect the areas of interest for you. You can test as many designs as you need to and compare the scores
Priority alignment
Ensure the most critical elements, such as logos, claims, and product imagery, attract attention first
Brand consistency & memory
Test designs against existing packaging to maintain a cohesive look across SKUs
Competitive benchmarking
Compare against leading brands to see how your design stands out
Personalised recommendations
Understand exactly how to improve your design and why with personalised recommendations for each pack desing
Get noticed and be remembered
With Dragonfly AI, you have complete control over how your packaging is evaluated. Define key parameters that matter to you, understand the key elements on your pack that grab shopper’s attention. See how the pack performs against your competitors, and guage how memorable your pack is as well as how your consumer will respond to it.
Test your pack on shelf
Use Scene Study to analyse how your pack performs in a real or simulated environment alongside your competitors and own-label brands, either in-store or on the digital shelf.
Get your competitors scores, side by side with our competitor shelf benchmarking.
Go live and test in real-time
Check it in store and on the digital shelf. Once your pack is on shelf, use the Dragonfly AI mobile app for an instant attention heatmap, or photograph the shelf and test in context against your competitors.
If you’re not seen, you won’t sell
Attention matters
The premise is simple: if your customer doesn’t notice your product, they’re not going to buy it.
Reckitt used Dragonfly AI to improve its hero images on Amazon, gaining 16% more share of attention, and an A/B test confirmed 20 - 30% more conversion. Birds Eye’s redesign, tested with Dragonfly AI, delivered 1.9% year-on-year volume growth.
Built on how shoppers’ eyes really work
Dragonfly AI is built on more than ten years of research with Queen Mary University of London. Our patented algorithm predicts what shoppers will notice with 89% of the accuracy of professional eye tracking.
Measured against eye-tracking data on the MIT300 and CAT 2000 benchmarks. Patented in the UK, US and EU.
After launch, keep winning the shelf
The digital shelf
Discover what captures attention, memory and emotion online and optimise your product listings to drive better performance.
Drive stronger
commercial results
Wed 08, 2026
Turning hero images into revenue drivers
Improve consumer attention at the digital shelf to increase conversion rates.
Wed 08, 2026
Driving e-comm sales through hero image optimization
Increase conversion rates in eCom during ‘two-for-£4’ promotional campaigns.
Mon 30, 2026
7% growth in client toothpaste
A leading global consumer healthcare company that prefers to remain anonymous for competitive reasons. They are responsible for developing and marketing some of the world’s best loved brands and products. This particular company is also one of the world’s largest suppliers of specialist oral health.
Fri 27, 2026
Optimizing packaging to drive visibility and sales
A leading online shopping and retail tech agency, Optopus helps brands increase their sales by using an arsenal of tools such as eContent optimizations, eConsulting and analytics. Optopus has a singular mission; to help brands optimize their digital shelves for enhanced sales performance. They have done this for leading brands.
Fri 27, 2026
Data drives faster decision making
Beiersdorf Health Care began in a small pharmacy in Hamburg and now competes globally. Built on the core values of care, simplicity, courage and trust, Beiersdorf employs more than 20,000 employees worldwide and generates an annual revenue of $9 billion in total.
Mon 23, 2026
How Birds Eye won the freezer aisle with AI pack testing
As part of its largest design overhaul in over a decade, Birds Eye set out to optimize packaging across its portfolio. The goal was to make products easier for shoppers to locate in the freezer aisle, increase on-shelf stand-out and attract more shoppers to the category.
“At Optopus we use a Dragonfly AI tool during the creation process of mobile-ready hero images. This tool emulates the behaviour of the human brain; to analyze e-Content in the way a person browsing a website would.
Thanks to MRHI, brands that have placed their trust in Optopus have managed to increase sales by up to 40%.”
Sílvia Aguilar,
CEO & Creative Project Lead
CEO & Creative Project Lead
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