Optimizing packaging to drive visibility and sales
Head of Performance, Sean Xie, and Senior Strategic Account Executive, James Hoblyn, discuss how Unilever is transforming ice cream with AI.
The podcast about AI & creative effectiveness. Join the discussion on creative impact with expert guests in the CPG, retail, and AI spaces.

Head of Performance, Sean Xie, and Senior Strategic Account Executive, James Hoblyn, discuss how Unilever is transforming ice cream with AI.
Head of Performance, Sean Xie, and Senior Strategic Account Executive, James Hoblyn, discuss how Unilever is transforming ice cream with AI.
Through the collaboration with Dragonfly AI, Reckitt has revolutionized the optimization of hero images on Amazon. Leveraging AI-driven insights, we’ve significantly enhanced visual appeal, ensuring our products stand out and attract more customers than ever before.
“At Optopus we use a Dragonfly AI tool during the creation process of mobile-ready hero images. This tool emulates the behaviour of the human brain; to analyze e-Content in the way a person browsing a website would.
Thanks to MRHI, brands that have placed their trust in Optopus have managed to increase sales by up to 40%.”
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