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Lifting the Lid: The Hidden Differences That Define True Marketing Effectiveness
In an era where every platform claims to optimise creative performance, the real differentiators...
Meet the team
Sean Xie
Head of Performance & Innovation Marketing
Sean Xie is the Head of Performance & Innovation Marketing at Dragonfly AI, specializing in developing AI-native applications and workflows to enhance marketing capabilities. With expertise in B2B, SaaS, and e-commerce, he helps brands maximize ROI through AI-powered creative intelligence.
Creative Performance in Marketing: The Complete Guide
Creative performance sounds like marketing jargon, but it boils down to something simple:...
The Ultimate Guide to CPG Marketing: Strategies, Trends & Examples
The consumer packaged goods industry is in the middle of a seismic shift that's making traditional...
E-commerce Testing Beyond A/B: Faster Paths to Higher Conversions
A/B testing has acted as the comfort blanket of e-commerce for decades. Swap a headline, tweak a...
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