Now it’s time to validate whether your packaging and marketing claims will be noticed, and remembered.
The enterprise platform of choice for creative testing
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Deliver maximum creative impact across in-store shelf, digital, social media, packaging and ecommerce with Dragonfly AI’s patented biological algorithm, which predicts how your creative will perform in any context. Our insights, powered a three-part framework, are designed to help brands improve response rates by up to 30%.
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Backed by more than a decade of research and a patented biological algorithm developed in partnership with Queen Mary University London, Dragonfly AI delivers consistently accurate results proven in real-world applications.
As a scientifically driven organization, our research is continuous, inspired by human biology and visual neuroscience.
By mimicking how the human brain responds to visuals, Dragonfly AI’s patented algorithm predicts how your creative will perform, benchmarked against industry-leading creative assets, enabling data-driven decisions to save you time, resources, and guesswork.
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Dragonfly AI’s platform is as simple to use as it is powerful. That’s why more than 95% of our clients continue using it year after yearto optimize their creative performance.
Seamlessly integrate Dragonfly AI insights into your creative ecosystem to power smarter decisions at scale. Access portfolio-level, competitively benchmarked insights easily and continuously to maximize business performance.
Creative effectiveness isn’t just about capturing attention. It also needs to be memorable and emotionally engaging.
Dragonfly AI analyses and benchmarks the key drivers of creative effectiveness, empowering brands to launch more powerful content and improve response rates by up to 30%.
In your discovery session you will
See whether key claims are actually noticed by shoppers and understand how effectively your packaging communicates the messages that matter most.
Compare your packaging against competing products to see where you win or lose attention on shelf and identify opportunities to stand out.
Upload your packaging into simulated shelf environments to predict how it performs alongside competitors before it reaches the store.
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A leading global consumer healthcare company that prefers to remain anonymous for competitive reasons. They are responsible for developing and marketing some of the world’s best loved brands and products. This particular company is also one of the world’s largest suppliers of specialist oral health.
A leading online shopping and retail tech agency, Optopus helps brands increase their sales by using an arsenal of tools such as eContent optimizations, eConsulting and analytics. Optopus has a singular mission; to help brands optimize their digital shelves for enhanced sales performance. They have done this for leading brands.
Beiersdorf Health Care began in a small pharmacy in Hamburg and now competes globally. Built on the core values of care, simplicity, courage and trust, Beiersdorf employs more than 20,000 employees worldwide and generates an annual revenue of $9 billion in total.
As part of its largest design overhaul in over a decade, Birds Eye set out to optimize packaging across its portfolio. The goal was to make products easier for shoppers to locate in the freezer aisle, increase on-shelf stand-out and attract more shoppers to the category.
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