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What is emotion detection in advertising?
A visit to the Easter aisle makes one thing immediately apparent: this is a category driven by...
The Creative Edge
The podcast at the intersection of AI and creative effectiveness. Join industry-leading voices from CPG, retail, and AI as we unpack what truly drives creative impact.
Latest episodes
13 July, 2026
39.18
From AI hype to operational reality: What marketers need to do next
AI fatigue is really fatigue with 'AI theatre' – The buzzwordy panels and co-pilot analogies have run their course, but that doesn't mean interest in AI itself is waning. The real shift is from vague excitement to targeted, operational questions:...
Episode 005
Episode 004
9 June, 2026
49.25
Why understanding people is harder than ever (despite all the data)
Discover how Dragonfly AI can help you boost creative performance
All episodes
Episode 006
13 July, 2026
39.18
From AI hype to operational reality: What marketers need to do next
AI fatigue is really fatigue with 'AI theatre' – The buzzwordy panels and co-pilot analogies have run their course, but that doesn't mean interest in AI itself is waning. The real shift is from vague excitement to targeted, operational questions:...
Episode 005
23 June, 2026
32.32
Winning the digital shelf: How AI is reshaping ecommerce content, attention & conversion
Visibility is shrinking - data completeness is your best defence – AI has reduced the digital shelf to just 3-5 products. The brands showing up are those with complete, structured product data and fully optimised PDPs across every field and asset.
Episode 004
9 June, 2026
49.25
Why understanding people is harder than ever (despite all the data)
More data doesn’t mean more understanding – Brands have access to more consumer data than ever before, but data alone only tells you what happened. Real competitive advantage comes from uncovering the why behind behaviour through empathy, context...
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What is pack testing in FMCG?
A visit to the Easter aisle makes one thing immediately apparent: this is a category driven by...
What are ad attention metrics in marketing?
A visit to the Easter aisle makes one thing immediately apparent: this is a category driven by...
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