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What is visual attention AI in marketing?
A visit to the Easter aisle makes one thing immediately apparent: this is a category driven by...
The Creative Edge
The podcast at the intersection of AI and creative effectiveness. Join industry-leading voices from CPG, retail, and AI as we unpack what truly drives creative impact.
Latest episodes
9 June, 2026
49.25
Why understanding people is harder than ever (despite all the data)
More data doesn’t mean more understanding – Brands have access to more consumer data than ever before, but data alone only tells you what happened. Real competitive advantage comes from uncovering the why behind behaviour through empathy, context...
Episode 003
17 April, 2026
33.07
Empathy in the age of AI: Bringing the human element to technology
Episode 002
13 March, 2026
22.44
Building brands that last: The commercial case for creative assets
Discover how Dragonfly AI can help you boost creative performance
All episodes
Episode 004
9 June, 2026
49.25
Why understanding people is harder than ever (despite all the data)
More data doesn’t mean more understanding – Brands have access to more consumer data than ever before, but data alone only tells you what happened. Real competitive advantage comes from uncovering the why behind behaviour through empathy, context...
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What is pre-cognitive response in consumer behaviour?
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