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E-commerce Testing Beyond A/B: Faster Paths to Higher Conversions
A/B testing has acted as the comfort blanket of e-commerce for decades. Swap a headline, tweak a...
Game of Attention
The podcast about AI & creative effectiveness. Join the discussion on creative impact with expert guests in the CPG, retail, and AI spaces.
Episode 24
16 June, 2025
62:05
Balancing Brand Visibility and Product Features in Advertising
Discover how to strike the perfect balance between showcasing your brand and highlighting product features in your advertising strategy. Uncover strategies for effectively blending brand presence with product details in your marketing campaigns. ...
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