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The Digital Shell – Part 2: Competing for attention in the Easter aisle
A visit to the Easter aisle makes one thing immediately apparent: this is a category driven by...
The Creative Edge
The podcast at the intersection of AI and creative effectiveness. Join industry-leading voices from CPG, retail, and AI as we unpack what truly drives creative impact.
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13 March, 2026
22.44
Building brands that last: The commercial case for creative assets
Creative has evolved from storytelling to conversion infrastructure – high-performing brands now treat creative assets as a commercial driver that directly influences purchase decisions on the digital shelf. Winning brands combine content,...
Episode 001
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Episode 002
13 March, 2026
22.44
Building brands that last: The commercial case for creative assets
Creative has evolved from storytelling to conversion infrastructure – high-performing brands now treat creative assets as a commercial driver that directly influences purchase decisions on the digital shelf. Winning brands combine content,...
Episode 001
24 February, 2026
31:00
A new era for creative effectiveness
Attention is just the start. Creative only drives growth when it’s remembered. Recall is surface-level – true effectiveness lives in how brands stick in memory. Emotion fuels what sticks. Emotion strengthens memory at the moment of exposure. But...
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The Digital Shell – Part 1: Designing for thumbnail performance
Britain buys between 80–90 million Easter eggs every year, which works out at roughly three per...
From shelf confusion to shelf confidence: When insight actually changes the pack
Premium shelves are crowded, competitive, and full of choice. But in few categories is the...
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