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Lifting the Lid: The Hidden Differences That Define True Marketing Effectiveness
In an era where every platform claims to optimise creative performance, the real differentiators...
Meet the team
Rik Turner
Head of Organic Growth
Rik Turner is Head of Organic Growth at Dragonfly AI, specializing in content strategy, AI search optimization (AI SEO/GEO), and PR training. With 15+ years of experience in digital marketing, Rik has worked with leading B2B and B2C brands like M&S, Waitrose, Hotjar, Yell, and giffgaff, delivering measurable business impact across multiple industries.
Creative Performance in Marketing: The Complete Guide
Creative performance sounds like marketing jargon, but it boils down to something simple:...
The Ultimate Guide to CPG Marketing: Strategies, Trends & Examples
The consumer packaged goods industry is in the middle of a seismic shift that's making traditional...
E-commerce Testing Beyond A/B: Faster Paths to Higher Conversions
A/B testing has acted as the comfort blanket of e-commerce for decades. Swap a headline, tweak a...
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