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Advent Calendars: Why Design Clarity Matters
Advent Calendars Are High-Stakes Creative Assets: Why Design Clarity Matters By Kate Nunan,...
Meet the team
Rik Turner
Head of Organic Growth
Rik Turner is Head of Organic Growth at Dragonfly AI, specializing in content strategy, AI search optimization (AI SEO/GEO), and PR training. With 15+ years of experience in digital marketing, Rik has worked with leading B2B and B2C brands like M&S, Waitrose, Hotjar, Yell, and giffgaff, delivering measurable business impact across multiple industries.
The Ultimate Guide to Retail Marketing
Introduction: Retail Marketing Is Being Rewritten Retail marketing is evolving faster than ever....
Lifting the Lid: The Hidden Differences That Define True Marketing Effectiveness
In an era where every platform claims to optimise creative performance, the real differentiators...
Creative Performance in Marketing: The Complete Guide
Creative performance sounds like marketing jargon, but it boils down to something simple:...
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