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Lifting the Lid: The Hidden Differences That Define True Marketing Effectiveness
In an era where every platform claims to optimise creative performance, the real differentiators...
Meet the team
Troy Anthony
Enterprise Solutions Director
Troy Anthony is the Enterprise Solutions Director at Dragonfly AI, specializing in SaaS, digital analytics, and customer success. With a passion for innovation and design, he helps brands leverage technology to optimize performance and drive growth.
Creative Performance in Marketing: The Complete Guide
Creative performance sounds like marketing jargon, but it boils down to something simple:...
The Ultimate Guide to CPG Marketing: Strategies, Trends & Examples
The consumer packaged goods industry is in the middle of a seismic shift that's making traditional...
E-commerce Testing Beyond A/B: Faster Paths to Higher Conversions
A/B testing has acted as the comfort blanket of e-commerce for decades. Swap a headline, tweak a...
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