Make decisions based on proven performance signals

If your team is investing heavily in creative, the challenge is not whether to test – it is how quickly and confidently you can act on insights that actually improve performance.

Dragonfly AI and Vizit both help brands evaluate creative assets. However, they are built on fundamentally different approaches – and that difference impacts time to value, scalability, and how insights are delivered.

Vizit includes attention metrics and custom audience modelling, which can require additional setup time before results are available. Dragonfly AI, in comparison, provides immediate, benchmarked insights based on how the human mind works designed to support faster and more scalable creative decision-making.

Dragonfly AI measures creative assets based on three critical metrics: Attention, Emotion and Memory. Together, they provide brands with a comprehensive understanding of how assets will be perceived by customers.
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Dragonfly AI delivers real-time, scientifically grounded insights into creative outcomes, proven to increase click-through rates by +41%, with clear diagnostics on what is and isn’t working, and how to make assets more impactful.
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Dragonfly AI is the only solution independently validated for accuracy (MIT Saliency); backed by patents (EU, US and UK), and by peer-reviewed, published scientific papers.
Vizit
Vizit provides research-led evaluation using AI models and modelled audience data.
The key distinction is clear: predicting and optimising with diagnostic insight performance continuously versus evaluating creative at specific points in time.

The reality for enterprise marketing teams

Enterprise teams today are dealing with:
High volumes of creative across multiple formats, including paid, social, packaging, and ecommerce
Increasing pressure to improve performance efficiency
Delays between insight generation and execution

In this environment, the most valuable insight is not just accurate – it is immediate and actionable and helps you understand what makes an asset work.

Key difference

Dragonfly AI reveals why your creative asset will perform before launch and enables continuous optimisation. It measures creative effectiveness through three core metrics: Attention, Emotion and Memory.

Vizit simulates unique consumer segments with a focus on ecommerce, using a custom-audience approach that requires model training for each use case, which can impact scalability and time to value.

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Where Dragonfly AI stands out for enterprise teams

Scientifically grounded, creative insight

By mimicking how the human brain processes visual stimuli, Dragonfly AI can:

Help you understand attention, engagement, and effectiveness
Benchmark creative against industry-leading performance
Provide recommendations grounded in visual neuroscience
This enables teams to move beyond surface-level analysis to predictive, evidence-based decision-making.
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Designed for continuous optimisation

Enterprise teams do not just need answers – they need ongoing improvement across campaigns, channels, and markets.

By mimicking how the human brain processes visual stimuli, Dragonfly AI can:

Always-on
creative testing
Faster iteration
cycles
Continuous performance optimisation rather than one-off validation
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Closer to execution, not just insight

Insights only matter if they can be acted on immediately. Dragonfly AI is designed to:

Deliver real-time feedback
before launch
Reduce wasted media spend on underperforming creative
Shorten the gap between insight and execution
In contrast, research-led approaches can introduce delays that limit impact on live campaigns.
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Built for scale across creative ecosystems

Dragonfly AI supports:

Static, on-shelf, and digital creative
Advertising, social media, packaging, and ecommerce
Portfolio-level analysis with competitive benchmarking
It integrates seamlessly into existing workflows, enabling teams to make smarter decisions at scale across the entire creative lifecycle
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Proven adoption and ease of use

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Dragonfly AI combines advanced science with a simple, intuitive platform
More than 95% of clients continue using Dragonfly AI year after year
Designed for cross-functional teams, including brand, media, and creative
Easy to deploy and scale across organisations

Which platform is right for you?

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Choose Dragonfly AI
If you need to know what drives performance, optimise continuously, apply diagnostic insight, and scale creative decisions across teams.
Vizit
Choose Vizit
Choose Vizit if your focus is research-led evaluation at specific campaign milestones.