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What is visual attention AI in marketing?
A visit to the Easter aisle makes one thing immediately apparent: this is a category driven by...
14 April, 2026
Introducing scene testing: a new way to measure attention in real-world environments
In today’s attention economy, success is not defined by how creative looks in isolation. It is defined by how it performs in the environments where people actually make decisions – on retail shelves, in-store displays, outdoor placements, and across...
24 September, 2024
Dragonfly Desktop has landed!
We are so excited to announce the launch of Dragonfly Desktop! This native desktop application for macOS and Windows allows users to receive instant predictive attention insights on any web page. What can you expect? This forward-looking tool...
13 September, 2023
Unlocking the Beauty Industry’s Future
The Beauty Trends & Innovations Conference is taking place on the 27th of September 2023 in Central London. Not only is it Europe’s leading beauty industry event, but it is also home to some of the most infamous brands such as Avon, No7 Beauty...
4 September, 2023
Dragonfly AI & Generative AI for Creative Industries - Dragonfly AI
Generative AI stands as a revolutionary tool in the creative industry, reshaping the landscape of artistic expression and innovation. Its significance is underscored by its ability to enhance human creativity, generating fresh ideas and content that...
What is pre-cognitive response in consumer behaviour?
A visit to the Easter aisle makes one thing immediately apparent: this is a category driven by...
What is creative testing in advertising?
A visit to the Easter aisle makes one thing immediately apparent: this is a category driven by...
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