Newsroom

The latest news, announcements, events and product
updates from the Dragonfly AI team

All topic

5 May, 2026

Dragonfly AI and Mintel partner to help brands move from product insight to packaging that wins

Dragonfly AI and Mintel have announced a new partnership, bringing predictive attention intelligence directly into Mintel’s Global New Products Database (GNPD). Every product now includes a packaging performance score, showing what gets seen, what...

14 April, 2026

Introducing scene testing: a new way to measure attention in real-world environments

In today’s attention economy, success is not defined by how creative looks in isolation. It is defined by how it performs in the environments where people actually make decisions – on retail shelves, in-store displays, outdoor placements, and across...

9 February, 2026

Dragonfly AI launches new Emotion and Memory metrics to lift creative effectiveness by up to 41%

London, UK – Dragonfly AI has launched two new creative effectiveness metrics, Emotion and Memory, expanding its patented AI platform beyond Attention measurement to give brands a more complete understanding of what drives performance. Each metric...

25 March, 2025

Dragonfly AI and Birds Eye Win Technology Innovation Award

Dragonfly AI, in partnership with UK's leading frozen brand Birds Eye, has been honored with the Technology Innovation Award at the prestigious World Food Innovation Awards 2025. This recognition celebrates the groundbreaking use of AI-powered...