Make decisions based on proven performance signals

If your team is investing heavily in creative, the challenge is not whether to test – it is how quickly and confidently you can act on insights that actually improve performance.

Dragonfly AI and Neurons both help brands evaluate creative assets. However, they are built on different approaches to understanding human response, and that difference impacts time to value, scalability, and how insights are applied in real-world workflows.

Neurons focus on measuring attention and cognitive response using eye tracking models and testing environments. Dragonfly AI, in comparison, provides immediate, benchmarked insights based on how the human mind works designed to support faster and more scalable creative decision-making.
Dragonfly AI measures creative assets based on three critical metrics: Attention, Emotion and Memory. Together, they provide brands with a comprehensive understanding of how assets will be perceived by customers.
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Dragonfly AI delivers real-time, scientifically grounded insights into creative outcomes, proven to increase click-through rates by +41%, with clear diagnostics on what is and isn’t working, and how to make assets more impactful.
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Dragonfly AI delivers real-time, scientifically grounded insights into creative outcomes, proven to increase click-through rates by +41%, with clear diagnostics on what is and isn’t working, and how to make assets more impactful.
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Dragonfly AI delivers real-time, scientifically grounded insights into creative outcomes, proven to increase click-through rates by +41%, with clear diagnostics on what is and isn’t working, and how to make assets more impactful.
The key distinction is clear: continuously optimising performance with diagnostic insight, versus measuring responses within defined testing environments.

The reality for enterprise marketing teams

Enterprise teams today are dealing with:
High volumes of creative across multiple formats, including paid, social, packaging, and ecommerce
High volumes of creative across multiple formats, including paid, social, packaging, and ecommerce
High volumes of creative across multiple formats, including paid, social, packaging, and ecommerce

In this environment, the most valuable insight is not just accurate – it is immediate and actionable and helps you understand what makes an asset work.

Key difference

Dragonfly AI reveals why your creative asset will perform before launch and enables continuous optimisation. It measures creative effectiveness through three core metrics: Attention, Emotion and Memory.

Neurons measures attention and cognitive response to creative within structured testing environments, typically used to inform specific campaign decisions.

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Designed for continuous optimisation

Enterprise teams do not just need answers – they need ongoing improvement across campaigns, channels, and markets.

By mimicking how the human brain processes visual stimuli, Dragonfly AI can:

Always-on
creative testing
Always-on
creative testing
Always-on
creative testing
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Designed for continuous optimisation

Enterprise teams do not just need answers – they need ongoing improvement across campaigns, channels, and markets.

By mimicking how the human brain processes visual stimuli, Dragonfly AI can:

Always-on
creative testing
Always-on
creative testing
Always-on
creative testing
box-image-1

Designed for continuous optimisation

Enterprise teams do not just need answers – they need ongoing improvement across campaigns, channels, and markets.

By mimicking how the human brain processes visual stimuli, Dragonfly AI can:

Always-on
creative testing
Always-on
creative testing
Always-on
creative testing
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Proven adoption and ease of use

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Dragonfly AI combines advanced science with a simple, intuitive platform
Dragonfly AI combines advanced science with a simple, intuitive platform
Dragonfly AI combines advanced science with a simple, intuitive platform
Dragonfly AI combines advanced science with a simple, intuitive platform

Which platform is right for you?

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Choose Dragonfly AI
If you need to know what drives performance, optimise continuously, apply diagnostic insight, and scale creative decisions across teams.
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Choose Dragonfly AI
If you need to know what drives performance, optimise continuously, apply diagnostic insight, and scale creative decisions across teams.