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What is visual attention AI in marketing?
A visit to the Easter aisle makes one thing immediately apparent: this is a category driven by...
9 February, 2026
Dragonfly AI launches new Emotion and Memory metrics to lift creative effectiveness by up to 41%
London, UK – Dragonfly AI has launched two new creative effectiveness metrics, Emotion and Memory, expanding its patented AI platform beyond Attention measurement to give brands a more complete understanding of what drives performance. Each metric...
28 January, 2026
Dragonfly AI secures £5m new investment from 24Haymarket, Guinness Ventures and Foresight
Dragonfly AI, which specializes in neuroscience-led predictive AI for global brands, secures investment led by 24Haymarket and appoints Fiona Dent to board. Additional funding from Guinness Ventures, Foresight and others brings the total for the...
What is pre-cognitive response in consumer behaviour?
A visit to the Easter aisle makes one thing immediately apparent: this is a category driven by...
What is creative testing in advertising?
A visit to the Easter aisle makes one thing immediately apparent: this is a category driven by...
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