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What is visual attention AI in marketing?
A visit to the Easter aisle makes one thing immediately apparent: this is a category driven by...
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5 May, 2026
Dragonfly AI and Mintel partner to help brands move from product insight to packaging that wins
Dragonfly AI and Mintel have announced a new partnership, bringing predictive attention intelligence directly into Mintel’s Global New Products Database (GNPD). Every product now includes a packaging performance score, showing what gets seen, what...
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5 May, 2026
Dragonfly AI and Mintel partner to help brands move from product insight to packaging that wins
Dragonfly AI and Mintel have announced a new partnership, bringing predictive attention intelligence directly into Mintel’s Global New Products Database (GNPD). Every product now includes a packaging performance score, showing what gets seen, what...
14 April, 2026
Introducing scene testing: a new way to measure attention in real-world environments
In today’s attention economy, success is not defined by how creative looks in isolation. It is defined by how it performs in the environments where people actually make decisions – on retail shelves, in-store displays, outdoor placements, and across...
9 February, 2026
Dragonfly AI launches new Emotion and Memory metrics to lift creative effectiveness by up to 41%
London, UK – Dragonfly AI has launched two new creative effectiveness metrics, Emotion and Memory, expanding its patented AI platform beyond Attention measurement to give brands a more complete understanding of what drives performance. Each metric...
28 January, 2026
Dragonfly AI secures £5m new investment from 24Haymarket, Guinness Ventures and Foresight
Dragonfly AI, which specializes in neuroscience-led predictive AI for global brands, secures investment led by 24Haymarket and appoints Fiona Dent to board. Additional funding from Guinness Ventures, Foresight and others brings the total for the...
10 December, 2025
Dragonfly AI Partners With CreativeX On Launch Of Datalink
Introducing Dragonfly AI x CreativeX: A New Era of Connected Creative Intelligence Creative teams everywhere face the same systemic challenge: creative data is fragmented, inconsistent, and difficult to scale. As content volumes grow across...
25 March, 2025
Dragonfly AI and Birds Eye Win Technology Innovation Award
Dragonfly AI, in partnership with UK's leading frozen brand Birds Eye, has been honored with the Technology Innovation Award at the prestigious World Food Innovation Awards 2025. This recognition celebrates the groundbreaking use of AI-powered...
What is pre-cognitive response in consumer behaviour?
A visit to the Easter aisle makes one thing immediately apparent: this is a category driven by...
What is creative testing in advertising?
A visit to the Easter aisle makes one thing immediately apparent: this is a category driven by...
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