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Latest blogs
3 July, 2026
What is emotion detection in advertising?
What is emotion detection in advertising? Emotion detection in advertising measures how people are likely to feel when they view an advert or piece of creative. It helps brands understand emotional responses that influence attention, memory and...
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18 December, 2025
The Ultimate Guide to Retail Marketing
Introduction: Retail Marketing Is Being Rewritten Retail marketing is evolving faster than ever. The line between physical and digital shopping grows blurrier by the day, and customer expectations have never been higher. Shoppers move fluidly from...
22 October, 2025
Creative Performance in Marketing: The Complete Guide
Creative performance sounds like marketing jargon, but it boils down to something simple: creative that effectively achieves it's goal, and people actually notice. According to Nielsen, audiences give your ad just a couple of seconds before...
19 May, 2023
What Color Catches the Eye First?
Did you know that there's a scientific formula involved with the colors we notice first?It is crucial that we understand which colors grab the most attention in commercial environments because attention is so limited. Knowing which colors...
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