Rik Turner is Head of Organic Growth at Dragonfly AI, specializing in content strategy, AI search optimization (AI SEO/GEO), and PR training. As founder of PR for AI, he helps brands be found and chosen on AI search platforms like Google's AI Overviews and ChatGPT. With 15+ years of experience in digital marketing, Rik has worked with leading B2B and B2C brands like M&S, Hotjar, Yell, and giffgaff, delivering measurable business impact across multiple industries.