Is Eye Tracking the Key to Unlocking Hidden Consumer Behaviors in Real-Time?
For years, eye tracking technology has teased marketers with its potential to...
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Blog posts, event details, news articles, guides and eBooks – we place all the visual intelligence content you need at your fingertips.
Beka Ventham
Beka Ventham is the Senior Organic Growth Manager at Dragonfly AI, specializing in content strategy, SEO, and brand growth. With expertise in consumer behavior, social media, and organic marketing, she helps brands drive engagement and long-term success.
Follow our discussion on the topic of creative impact
Articles by Beka Ventham:
How Neuromarketing Tools Create Effective Marketing Strategies
Ever wonder why some ads instantly connect while others fall flat? That’s where...
What is a Heatmap? How They Work, What They're Used For & Examples
Website heatmaps display website data in graphic form, usually represented by...