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Latest blogs
3 July, 2026
What is emotion detection in advertising?
What is emotion detection in advertising? Emotion detection in advertising measures how people are likely to feel when they view an advert or piece of creative. It helps brands understand emotional responses that influence attention, memory and...
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9 March, 2026
The Digital Shell – Part 2: Competing for attention in the Easter aisle
A visit to the Easter aisle makes one thing immediately apparent: this is a category driven by scale and spectacle. Larger boxes dominate the shelf, metallic foils reflect the overhead lighting, and structural packaging extends height and width to...
2 March, 2026
The Digital Shell – Part 1: Designing for thumbnail performance
Britain buys between 80–90 million Easter eggs every year, which works out at roughly three per person. It is one of the most competitive seasonal moments in retail, with brands investing heavily in packaging designed to win attention in store. ...
3 April, 2025
Dragonfly AI vs. BrainSuite: Which Creative Intelligence Tool Is Built for How Agencies Really Work?
The creative process is evolving quickly - and so are consumer expectations. Timelines are tight, budgets are squeezed, and decisions need to be backed by data (not just instinct), creative and strategy teams need tools that can keep up. That’s why...
2 April, 2025
How to Test Creative Content in 30 Seconds Instead of 30 Days
When it comes to creative content, speed is everything. Trends come and go, consumer preferences shift overnight, and brands are constantly under pressure to deliver fresh, relevant, and impactful content. Yet, despite this relentless pace,...
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